SaaS Connect

Where SaaS partnership leaders
meet to connect the market.

Register now

April 27-28, 2022, San Francisco

PRICES GO UP TONIGHT!

What is SaaS Connect?

Since 2011, we've hosted the conference for SaaS partnership leaders.

We are the single event for SaaS companies, platforms, API services, channels, distributors, resellers, app stores, and investors.

SaaS

Make cloud software and looking for partnerships?

Channels

Do you distribute or resell cloud software?

Platforms & API

Are you building an ecosystem of cloud integrations?

Investors

Do you invest in cloud software?

Why come to SaaS Connect?

Focused on SaaS partnerships.
We only talk partnerships, platforms, and distribution.
Your instant partnership network.
Connect with 400 SaaS partnership leaders in one retreat.
Negotiate, deal, win.
Close game changing distribution, integrations, and acquisitions!
Learn industry secrets.
Hear the honest truth from your peers' real experience.

Dear manager,

I need to go to SaaS Connect. It's the one conference by and for SaaS partnership executives. Everyone I need to know is there.

For the cost of one trip, I'll meet over 200 partner teams from Google, Salesforce, FreshWorks, Zapier, 8x8, PayPal you name it.

You were wondering how to scale our channel reseller program? You were wondering which integrations we should build? That's what they talk about.

It's an instant professional network. I'll leave this conference knowing everyone; they will make introductions for me.

And it's in San Francisco. I can book all my other meetings while I'm there.

The SaaS partnership conference

It's an instant professional network of the key people you need to know.

Why did Harvey Grasty, LogMeIn come to SaaS Connect?



At the end of the day, people come to SaaS Connect to meet partnership teams from around the industy. As partnership professionals, this event saves you a ton of time, money, and pain building your network and pipeline. Don't take our word for it.

Molly Siems
Director of Business Development
JustWorks
Scott Pollack
Vice President, Services & Business Development
WeWork
Jacob Burkhardt
Manager, Strategic Partnerships
Kabbage

Who's speaking?

Allan Adler
Managing Partner
Digital Bridge Partners
Renee Bergeron
Senior Vice President & General Manager
AppSmart
Scott Brinker
VP Platform Ecosystem
Hubspot
Gloria Castillo
Manager, Partner Programs
Loopio
Eric Chan
Chargebee
Paddy Cleary
Strategic Partnerships
Wayflyer
Rachel Collie
Director, Technology Partnerships and App Marketplace
Unanet
Tehsin Daya
Head of Partnerships
Groove
Tarik Dwiek
Director, Technology Alliances
Snowflake
Julianne Evans
Head of Partner Sales
Paypal
Daniel Ewing
West Channel LEader
Trend Micro
Alex Glenn
CEO
PartnerHub
Amy Gorman
VP ISV Sales
Salesforce
Francois Grenier
Head of Partnerships
Sendoso
Nicolas Grenié
Developer Advocate
Typeform
James Huang
SVP Alliances
Copado
Bryn Jones
CEO
Partnerstack
Brian Karimi-Pashaki
Head of Technology Partnerships
Unqork
Samrah Khan
Head of Strategic SaaS Partnerships
Google
Amelia Kirby
Head of Technology & Platform Partnerships
Meta
Swaroop Kolli
CEO
Pronto
Bob Moore
CEO
Crossbeam
Walla Oriqat
Director, AppConnect
Talkdesk
Laura Padilla
Head of Global Channel, Platform Sales and BD
Zoom
Maria Pergolino
Chief Marketing Officer
ActiveCampaign
Alexis Petrichos
Head of Technology Partnerships
Chili Piper
Dannielle Sakher
Team Lead, Partner Management
Zapier
Lauren Salanitro
Vanta
Sunir Shah
CEO
AppBind
Cory Snyder
VP of Partnerships
Sendoso
Steve Stewart
Head of Global Channels
Smartsheet
Ashley Taylor
VP of Partnerships
Jamila Trapps
Entrepreneur Partnerships
Salesforce
Nick Valluri
Head of Partnerships
Coda
Brittany Wroblewski
VP of Partnerships
G2
Chuck Yang
Senior Product Manager
ScreenMeet
David A. Yovanno
CEO
Impact

Connect with mentors for 1:1 advice

Facing a challenge? Break through. Learn from others how they solve problems.

Norma Watenpaugh
CEO
PhoenixCG
Get your channel strategy levelled up with the Master
Will Taylor
Principal
BDPaths (formerly Vidyard, Mailshake)
Turn partnerships into sales
Lisa Campbell
Head of Partner Management
Gusto
Strategic partnerships and leading a partnerships team
Adam Massey
Board Member, Advisor
formerly Google
How to be a partnership leader at the executive level

Book 1:1 time with a mentor at SaaS Connect

Only 6 sessions per mentor. Book now.

Expert training to level-up your executive skills

You have tough problems to increase revenue. We have strong experts.

Wednesday, April 27
WORKSHOP: Adopting the GoToEcosystem framework (Allan Adler, Digital Bridge Partners)

Get your company into a partnership mindset in every part of the customer lifecycle.

Thursday, April 28
INTENSIVE: Go to market with the Salesforce AppExchange team!

Meet the Salesforce AppExchange team and go deep on how to LAUNCH and then GROW your ISV strategic partnership with them. Learn from and ask other ISVs who have succeeded with Salesforce as they deep dive through their own case studies.

April 27 & 28
1:1 COACHING (Book a coaching session): Activate your partners with enablement and channel marketing (MindMatrix)

Level up your partner communications, enablement, and channel marketing to drive more partner-attached revenue.

Brought to you by...

The Cloud Software Association and SaaS Connect is organized by SaaS partnership leaders like yourself.

Interested in joining the executive? Let us know.

President
Sunir Shah
CEO
AppBind
Managing Director
Lindsey Ward
Managing Director
Cloud Software Association
Chair
Jason Breed
Global Lead, Partnerships & Alliances
Crownpeak
Director + Treasurer
Steven Larsen
VP, Partnerships & Ecosystems
Netlify
Director
Siddhartha Agarwal
Managing Director, SaaS Partnerships & Co-Innovation
Google Cloud
Director
Eric Chan
Head of Global Partnerships
Chargebee
Director
Sue Fernand
Director of Alliances and CPaaS
8x8
Director
Jared Fuller
Founder
PartnerHacker + PartnerUp Podcast
Director
Herb Hogue
VP/GM of Cloud at AppSmart
AppSmart / AppDirect
Director
Cody Jones
Head of Partnerships
Zapier
Director
Bryn Jones
Co-Founder, CEO
PartnerStack
Director
Swaroop Kolli
Founder & CEO
Pronto
Director
Bob Moore
CEO
Crossbeam
Director
Laura Padilla
Head of Global Channel, Platform Sales and BD
Zoom
Director
Rajiv Ramanan
Co-founder
Spendflo
Director
Cory Snyder
VP of Partnerships
Sendoso
Director
Leslie Tom
Senior Vice President, AppExchange Marketing & Programs
Salesforce
Vice President, Podcast Production
Jake Jorgovan
Founder
Content Allies
Strategic Advisor
Jay McBain
Principal Analyst - Channels, Partnerships & Ecosystems
Forrester

Thank our sponsors!

Need to reach 400+ SaaS partnership leaders? Review our sponsorship options and then contact us.

Who's coming?

Want to connect with these partnership teams?

Want to book meetings with these companies? Most attendees opt-in to sharing their contact information with other attendees. But you have to register to get the list!

2bcloud
8x8
1440
AB Tasty
ACR 2 Solutions
Actian
ActiveCampaign
Advancio
Afluencer
Agency Empire
Aircall
Airtable
AIW Systems
Allbound
Ally.io
Alteryx
anecdotes
Apideck
Apigrate
Aportio Technologies
AppBind
AppDirect
Applaudo Studios
Asana
Ascend.io
ATMOSai
B2B Software Advisors
Bain & Company
BDPaths.com
Before
BigId
Boast.AI
Boomerang
BrainStorm
Brand Capital International
Bredin
BuzzBoard
Canada Learning Code
Caspio
Celigo
Centria Partners
Chargebee
Chili Piper
Cincom
Cisco
Cloud360s
CloudStreet Partners
Coda
CodeScience
Coditation Systems
Comhar Partners
CommentSold
Commerce Sync
Convrrt
Copado
Cover Genius
Crossbeam
CTO.ai
Cumul.io
Deputy
Digioh
Digital Bridge Partners
DronaHQ
DustinHowes.com
Ekos
Employ
ExpertFile
EZOfficeInventory
Ezra
FastSpring
Fellow.app
ffVC
Finix
First Business Bank
First Orion
FocustApps
Forecastable
Forma.ai
Freshworks
Friendbuy
FSM Advisors
G2
Genpact
Gladly
Gong.io
Gorgias
GoSite
Groove
Guru
Gusto
H2C Securities
HappySignals
Hawke Media
Hootsuite
Hopin
HubSpot
Impact
Indeed
Intellum
InVision
Jitterbit
Jotform
Justuno
Kokua Consulting Group
Left Right Mind
Level Equity
Lighter Capital
LiveRamp
Loopio
Loot
LTL Consulting
Lucid Software
Mailchimp
Make
Marketcircle
Marshall Projects
Mastercard
Maze
MeasureMatch
Meta
Microsoft
MindMatrix
Motorola
Nacelle
NachoNacho
Nearsure
Netlify
NewPath Consulting
Nile
Nutanix
Nylas
OneReach.ai
Ozonetel
Paddle
Palo Alto Networks
PandaDoc
Pariveda
Partnered
Partner Fleet
Partner Fluent
PartnerHacker
Partnerhub
Partner Leap
PartnerPortal.io
Partnerprograms
PartnerStack
PayPal
PayTrace
Peak Rock Capital
PEX
Phoenix Consulting Group
Pipefy
Podium
Preczn
Procore
Productboard
Pronto
Pulse
Qollabi
Qualys
Rapyd
RedRoute
Reltio
Replay.io
Reputation
Reveal
Revetize
RollWorks
Routable
SaaSMAX
SaaSPartners
SaaS rightly
Salesforce
SAP BPI
Scandid
ScreenMeet
Secureframe
Self
Sendoso
Shane Barker Consulting
Shivaami
Sila
Site24x7
Siteimprove
SKU IQ
Skykick
Smartsheet
Snowflake
Square
Stord
Stripe
Superglue
Supersynchronous
Syncari
Talkdesk
Talkwalker
Tapcart
TA Ventures
TD SYNNEX
Text Request
The Lexington Group
Theta Lake
Thomson Reuters
Thryv
Timesheets.com
Tipalti
Tray.io
Trend Micro
Truly Financial
Twilio
Tyler Technologies
Typeform
Udemy
Umbraco
Unanet
Unbounce
Unit21.ai
Unito
Unqork
UpStack
Vanta
Verblio
Verizon
Vitally
VMware
Vonage
Vorys eContrl
Wayflyer
Webflow
Westreich Consulting
Westwood & Wilshire
Whatfix
WizeHire
WooCommerce
Workato
Workspan
WorkSpan
xAmplify
Xoxoday
Yamu
Zapier
Zendesk
Zift
Zift Solutions
ZIZO Technologies
Zluri
Zoho
Zomentum
Zonos
Zoom

And you! Register to meet these partner teams
We'll make introductions, but only if you register!

Our Powerful Agenda

We're raising the bar in 2022

Our mission: Meet and share experience with SaaS partnership executives to build the market for SaaS distribution.

Wednesday, April 27

Meals
8:00am

BREAKFAST

Keynote
9:00am

When I stopped selling and started listening

Sunir Shah
CEO
AppBind
Keynote
9:30am

How I reimagined partnerships as the future of SaaS

Bryn Jones
CEO
Partnerstack
Keynote
10:00am

Channel is changing: partnerships will revolutionize how you sell your SaaS

David A. Yovanno
CEO
Impact
Keynote
10:30am

How my career became an ecosystem

Scott Brinker
VP Platform Ecosystem
Hubspot
Keynote
11:00am

The Power of Partnerships for Scale & Hypergrowth

Laura Padilla
Head of Global Channel, Platform Sales and BD
Zoom
Meals
12:00pm

LUNCH

Roundtable
12:30pm

Channel distribution through resellers, agencies, solution providers, affiliates

Andrew Porter
Director - Alliances & Ecosystems
Pariveda
Randy Fahrbach
CEO
SaaSMAX
Dustin Howes
Owner
DustinHowes.com
Roundtable
12:30pm

Go-to-market strategies and tactics, customer acquisition, market strategy

Sudhir Nambiar
Co-Founder & CEO
xAmplify
Jeremy Turpen
Executive Recruiter
Westwood & Wilshire
Richard Bitton
CEO
Revetize
Stu Richards
CEO
Bredin
Roundtable
12:30pm

Partner comarketing, cosales, enablement

Rob Rebholz
CEO
Superglue
Amit Sinha
President and Chief Customer Officer
WorkSpan
Kevin Dean
CMO
MindMatrix
Roundtable
12:30pm

Organizational alignment with sales, marketing, product, engineering, support

Mary Vue
Head of Partnerships
Syncari
Gregory Greenberger
Global Head, Partner Accelerator
SAP BPI
Lisa Thoman Lawson
Consultant
LTL Consulting
Channel partnerships
1:30pm

Shifting channel strategy for a post-pandemic world

Renee Bergeron
Senior Vice President & General Manager
AppSmart
Managing partnerships
1:30pm

Adopting The GoToEcosystem Framework

Allan Adler
Managing Partner
Digital Bridge Partners
Channel partnerships
2:00pm

My keys to scaling a SaaS affiliate program

Dustin Howes
Owner
DustinHowes.com
Managing partnerships
2:00pm

How to launch a partner program in 4 weeks or less

Cory Snyder
VP of Partnerships
Sendoso
Channel partnerships
2:30pm

Building for SaaS sales while maintaining traditional revenue

Daniel Ewing
West Channel LEader
Trend Micro
Managing partnerships
2:30pm

What the G2 data says about the state of the partner stack

Brittany Wroblewski
VP of Partnerships
G2
Channel partnerships
3:00pm

5 key features of our partner program at Loopio

Gloria Castillo
Manager, Partner Programs
Loopio
Managing partnerships
3:00pm

How we matured our partner operations at Chargebee

Eric Chan
Chargebee
Channel partnerships
3:30pm

How I built this – 5 Critical Elements Every SaaS Partner Program Must Have

Steve Stewart
Head of Global Channels
Smartsheet
Managing partnerships
3:30pm

The present and future of SaaS partner operations

Bob Moore
CEO
Crossbeam
Partnership enablement
4:00pm

From BD to Founder: Lessons learned along the way

Swaroop Kolli
CEO
Pronto
Managing partnerships
4:00pm

How Reporting Structures Can Blur the Lines of Strategy

Rachel Collie
Director, Technology Partnerships and App Marketplace
Unanet
Partnership enablement
4:30pm

Overcoming partner inertia at Chili Piper

Alexis Petrichos
Head of Technology Partnerships
Chili Piper
Managing partnerships
4:30pm

Zero to One, building a partnerships function from the ground up

Ashley Taylor
VP of Partnerships
PARTY
6:00pm - 9:00pm

PartnerStack Party at the Hotel Zetta (55 5th St., San Francisco)

Thursday, April 28

Meals
8:00am

BREAKFAST

keynote
9:00am

What's next for the Cloud Software Association

Sunir Shah
CEO
AppBind
keynote
9:15am

Getting the ecosystem to sell together

Amit Sinha
President and Chief Customer Officer
WorkSpan
Data byte
9:45am

What incentives actually incentivize partners

Alex Glenn
CEO
PartnerHub
Keynote
10:00am

Building the first enterprise ecosystem at Meta

Amelia Kirby
Head of Technology & Platform Partnerships
Meta
Keynote
10:30am

From Sales to Partnerships: What I Learned Working on the AppExchange

Amy Gorman
VP ISV Sales
Salesforce
Keynote
11:00am

ActiveCampaign's not talked about secret to hypergrowth

Maria Pergolino
Chief Marketing Officer
ActiveCampaign
Meals
12:00pm

LUNCH

Roundtable
12:30pm

Growing and maintaining a platform ecosystem, developer relations, building your own app marketplace

Kenny Browne
Founder & CEO
Partner Fleet
Chris Pardo
VP of Ecosystem Strategy
Reltio
Ian Cugniere
Program Manager, App Marketplace
Aircall
Roundtable
12:30pm

Integration strategy, acquisition through marketplaces

Brett Owens
Chief Influencer/Brand Matchmaker
Afluencer
Autumn Carter
Manager, Technology Partnerships
Aircall
Sanjay Goel
CEO/Founder
NachoNacho
Roundtable
12:30pm

Platform business models, monetization, revenue strategies

Norma Watenpaugh
CEO
Phoenix Consulting Group
Rachel Collie
Director, Technology Partnerships and App Marketplace
Unanet
Ron Wastal
SVP, Global Business Dev, Alliances & Channels
Jitterbit
Roundtable
12:30pm

Sales strategy and operations

Punit Thakkar
CEO
Shivaami
Laura Martelo
Field Marketing Manager
PartnerStack
Bob Moore
CEO
Crossbeam
Alex Glenn
CEO
PartnerPrograms
Tech partnerships
1:30pm

Building out Snowflake's next generation ISV ecosystem

Tarik Dwiek
Director, Technology Alliances
Snowflake
Salesforce
1:30pm

START - Accelerate your success with AppExchange

Jamila Trapps
Entrepreneur Partnerships
Salesforce
Tehsin Daya
Head of Partnerships
Groove
Chuck Yang
Senior Product Manager
ScreenMeet
Tech partnerships
2:00pm

Partnering from the ground up to fit your niche

Lauren Salanitro
Vanta
Tech partnerships
2:30pm

How PayPal changes payments every day

Julianne Evans
Head of Partner Sales
Paypal
Salesforce
2:30pm

GROW - What it takes to build a strategic partnership with Salesforce

Amy Gorman
VP ISV Sales
Salesforce
James Huang
SVP Alliances
Copado
Tech partnerships
3:00pm

Showing the real value of tech partnerships

Francois Grenier
Head of Partnerships
Sendoso
Marketplaces
3:00pm

My 3 winning stories going to market with Google: Comarketing, Cosales, and Coinnovation

Samrah Khan
Head of Strategic SaaS Partnerships
Google
Tech partnerships
3:30pm

How I stood up technology partnerships at Coda

Nick Valluri
Head of Partnerships
Coda
Marketplaces
3:30pm

Managing AppConnect: The Thriving Talkdesk Marketplace

Walla Oriqat
Director, AppConnect
Talkdesk
Tech partnerships
4:00pm

Why celebrating partner wins is Zapier's wow factor

Dannielle Sakher
Team Lead, Partner Management
Zapier
Marketplaces
4:00pm

Codeless Architecture: How my role in software shifted, and bumped up against the world’s first no-code Marketplace.

Brian Karimi-Pashaki
Head of Technology Partnerships
Unqork
HAPPY HOUR
4:00pm - 6:00pm

PartnerHacker Launch Party (NETWORKING HALL)

Tech partnerships
4:30pm

How Wayflyer's whitelabel partnerships led to a $76M Series A

Paddy Cleary
Strategic Partnerships
Wayflyer
Marketplaces
4:30pm

How developer relations can boost your partnerships program

Nicolas Grenié
Developer Advocate
Typeform

Missed SaaS Connect 2019?

Watch these amazing talks

There’s only one way to get there.

San Francisco, April 27-28, 2022

Register today!

Where is SaaS Connect

It's at Bespoke Eventspace, 4th floor of the Westfield Center, downtown San Francisco near Powell station.

Westfield San Francisco Center
835 Market Street, Suite 450
San Francisco


Before 10am use 835 Market Street entrance

Enter at the 835 Market Street Westfield entrance [street view], which is between Walgreens and Timberland. Take elevators to 4th floor.

Bespoke is at the other end of the 4th floor.

Hotel

We recommend Hotel Zetta at 55 5th St, San Francisco, CA

Zetta full? Try their sister hotel named Hotel Zelos a block away at 12 4th St., San Francisco, CA

One block in the other direction we recommend the Park Central Hotel 50 Third St. San Francisco, CA (A Starwood hotel - for the frequent travelers among us)

It's amazing. Take their word for it.

Register today!
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Alex Sirota
NewPath Consulting
As a SaaS reseller I need to be at the ground floor of the revolution happening with small businesses. the Cloud Software Association is the only organization brings together resellers like me and the SaaS vendors I work with.
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Allen Duet
Cloud Foundry at Pivotal Software
SaaS Connect is my favorite conference to attend. The agenda really affords an opportunity to make contact with people, and the openness of the sessions brings frank and candid lessons forward about everything from business partnerships to technology challenges.
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Annette Taber
CompTIA
SaaS Connect is the place to meet business savvy SaaS executives who are changing the world with their software applications!
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Arman Eshraghi
Qrvey
For a SaaS business catering to SMB; the only reason I can think of for not attending SaaS Connect is that they don't know about it.
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Darryl Oliver
Ingram Micro
Our first SaaS Connect was impressive. The Keynote and breakout presentations were great content for all of us selling the importance of the channel to Small Business. I'm looking forward to the next one!
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Hannah Shain
Cloud Elements
the Cloud Software Association is an exciting organization bringing together the right mix of young, hot companies with seasoned veterans leading some of the most successful global tech companies. If you're looking for connections, look no further than SBW.
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Jamie Lin
Gizmo Global
SaaS Connect is a great place to talk with SaaS providers to understand how they are running businesses. Great tips and solid metrics.
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Joe Bardenheier
Endurance International Group
I am very impressed with the set up, location and organization of SaaS Connect and would highly recommend it for any organization involved in working with SMB oriented solutions.
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Joel Slatis
Timesheets.com
We have been coming to SaaS Connect for several years. The knowledge we gain makes it a highly recommended, valuable resource for any serious SaaS organization.
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Kevin Hunt
ReviewBuzz
This was my first SaaS Connect event and it was terrific. I've been events over the past 2-3 years where I'd hoped to be connecting and learning from peer companies, partners and advisors. This event delivered big time. I'll be back next year!
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Kevin Raheja
HubSpot
SaaS Connect was incredibly resourceful and met the objectives I was hoping for: insightful content from the speakers, interesting industry discussions and connecting to SaaS peers and SMBs.
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Laura Roeder
MeetEdgar
SaaS Connect should not be missed for any working in the SMB SaaS space.
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Mark MacLeod
SurePath Capital Partners
This is the goto gathering for leaders of SMB-focused SaaS companies. I look forward to it every year.
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Matt Marino
WePay
An excellent networking event and forum to discuss how software platforms can help empower small business owners.
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Naruby Schlenker
Ordoro
SaaS Connect is the most valuable conference I attend each year. It is an opportunity to meet and get to know the top business development people in other companies in our space. I leave each year with new ideas and action items on how to grow our business.
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Pete Lamson
Jazz.co
For any SaaS business seeking to penetrate the SMB market, and network with those who have successfully done so, SaaS Connect is a terrific event. I will be back.
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Ronny Tey
OneSaas
SaaS Connect is one of the most productive and fun event I've attended this year. It's a great venue to meet up with current and new partners in the small business app ecosystem.
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Sam Laber
Datanyze
SaaS Connect provides a highly intimate setting for SMB professionals to share best practices and learn from some of the best minds in B2B tech.
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Santiago Uribe
AppSheet
SaaS Connect is the right place to gain insights from your peers and to build meaningful connections that can truly help you drive your business.
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Shen Sivananthan
FreshBooks
SaaS Connect is a rare opportunity to meet industry specialists in a casual, candid environment. The diverse crowd and collective experiences of the attendees provide a wealth of knowledge that's hard to find elsewhere in this competitive SMB space.
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Todd Eccles
Kickserv
I had a fantastic SaaS Connect reconnecting to old contacts and making new ones. I made some great strides in developing a new plan to open channels and partnerships. This SaaS Connect should be attended by anyone who runs or helps to run a SaaS company.
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Tom Peckenham
SFS Capital
SaaS Connect is one of the best professional events I have ever attended. Smart, focused, well-produced and full of nice, approachable people all there for the same reason - to do business. I'll be going to everything they put on.
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Manoj Ranaweera
edocr.com
After visiting San Francisco for a week and attending Small Business Web 2011 Conference, my tech company at the time, edocr.com grew by 250% in the following year, all thanks to the relationships developed during the Visit.

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