Saj Salickram
Hi All! I work at Alibaba.com (largest wholesale marketplace) and we are looking for a few key players who have a large US SMB base to partner with. If you have a subset of your client base that would be interested in selling wholesale and are US based, I’d love to chat more on how we can parter, feel free to DM me!
Erika Childers
Hi everyone! Anyone here new to partnering with and/or selling through the Cloud Marketplaces and looking for advice for making it a highly effective channel? Tackle is hosting a webinar TODAY on this topic, feel free to join us! https://bit.ly/32V9KTn
Kevin McFarland
Anyone have experience using deal registration (or an alternative process) for SI & MSP partners? I'm setting up a new partner program and am trying to figure out the right way to get visibility into leads & manage the overlap with SDRs. At the same time, the partners that we work with care less about resale margin or discount pricing and more about selling their own services. So, I'm trying to think through the best deal reg type process for these partners
Kiran Elengickal
Hi Kevin, You should find previous conversations about the same topic in CSA, having said that I am happy to help you. I have been registering deals in MSP, APN and few other portals as an SI.

As I work for an SI, I completely understand why other SI's dont care about resale margins or discount pricing... Happy to share more feel free to DM me.
Amy Good
Hey Kevin, we record our partner involvement in our CRM system (Salesforce) at both the account and opportunity level. That ties into ownership for reps, SDRs, etc. Our partnerships currently are largely SIs.
Kevin McFarland
Thanks Amy! I'll ping you
Erika Childers
Auth0 has made a huge splash on the Cloud Marketplace scene this year, even highlighted in Bessemer's 2021 State of the Cloud Report where they talk about Marketplace as one of the pillar go-to-market strategies in the "New Normal." Tackle is hosting a webinar next week about Auth0's success and the story of how they got started with an MVP approach early last year and then iterated over time into co-selling with AWS to reach more than 10x revenue growth.

Here's the link if you want to hang and ask your questions to their Sr. Dir of Biz Dev who leads the channel: https://hubs.ly/H0JvMDL0
Kevin McFarland
Anyone have experience hosting a joint webinar with a partner and coordinating how the partnership follows up on the leads? I just ran my first co-hosted webinar with a partner. We don't want to bombard the registrants of the webinar with marketing from both companies, but it seems one-sided to only let my marketing & SDR team follow-up with leads that represent net new business for us and our partner. looking for any best practices from this group
Amy Good
Hey Kevin - ping me at . One of the managers on my team is in the process of doing exactly this and may have some ideas (and welcome your experience as well!).
Kevin McFarland
Hey Amy! Thank you - I'll email you
Erika Childers
Anyone else on a co-selling journey with the Cloud Providers and trying to figure out how to get all your teams moving in the right direction? It can be harder than it seems. Chief Cloud Officer at Tackle is hosting a couple of our partners to talk about how they've been successful with this. Feel free to come hang with us and ask your questions as well, great opportunity to learn best practices and tips: https://hubs.ly/H0LBpVQ0
Sunir Shah
@channel do you think this channel can tie in with the new #tech-partnerships or #channel-partnerships channels? Co-selling seems to be its own thing. I’d appreciate your advice.
Sunir Shah
@Pete Ryan did you want to revivify it?
Marc Krull
Hi Everyone! Marc Krull from www.pipelinecrm.com. We are a 15 year old CRM company looking to create connections and relationships
Justin Zimmerman
Here's 5 "Co-Selling" lessons learned for Black Friday: Tomorrow I'm hosting webinar. I got 3 SaaS companies to promote it (link in comments). I'm handling the co-selling and wrapping up the pitch. I just realized these 5 things would massively improve the bundled offer!

1. Get everyone to offer the same expiration deadline 2. Get everyone to offer to the same money back guarantee 3. Get everyone to offer the same trial length 4. Get everyone to offer the same percent off 5. Get everyone to offer this here & no where else

This way at the end I can make and easy pitch by saying... "Now that you've seen how all three of the products work in action, here's a deal you can find find anywhere else. You get a 30 day money back guarantee, normally not available. You get double the normal trial period, plus 25% off all plan from all companies. And you have until tomorrow at midnight to get in."

No confusion on numbers, deadlines, guarantees. All clean, neat, and clear for the audience to take action.
Stacy L. Carlson
I’ve done this in the past and it has worked out really well.

We would host the landing page and encourage the partners to let their affiliates know about the offer and join our program so that everyone could utilize their affiliate networks to promote the offer. This is how BundleHunt and StackCommerce handle it.
Justin Zimmerman
@Stacy L. Carlson thank you for sharing that. We're entering into phase two of this. I'd love to compare notes, if you're open to sharing.
Kevin McFarland
Hi folks. Has anyone found success using a rev share/referral fee with professional service firms (advisory, GSI, SI) to incentivize deal origination? Historically, I’ve resisted it, but my company is new enough we are still understanding the full consulting/SI service opportunities, so in the meantime, I’m thinking I give a referral fee to motivate action from partners. Anyone find success doing this?
Sunir Shah
No one cares about commissions; but if you don’t offer commissions, they don’t care.
Sunir Shah
You need to pay them to cover their investment of time into you; never position commissions as buying their clients. They will never prioritize you over their clients. They make their money from clients, not from you.

What do solution partners look for?

We’ve surveyed and interviewed hundreds of solution partners. What solution partners care about, in descending order of priority are: • Does the product work and solve a problem my client has? • Can I trust the company? • Does the software company provide support to me at the same level I provide support to my client? • How do I build a services package around you that I can sell my client? • Can I build technical expertise fast enough to serve my clients with this product? • Will the software company help me find new clients, either through promotions in their marketing or by referring their customers to me? • Does the software company offer commissions?
Sunir Shah
#channel-partnerships is a better channel for this
Alex Buckles (Sales, Partnerships, Autism)
@Kevin McFarland - Quota retirement always drove more deal flow for me than referral fees --> I always tried to find a way to help my partners win business (close their deals), which then drove deal flow my way. I think that true field co-selling will earn you a much-larger return on investment.
Andrew Porter
I agree that leveraging commissions to drive deal origination, new logos, or top-of-funnel KPIs through services partners is probably losing bet. Microsoft and Salesforce get away with this because those commission incentives for driving ACR are in the six to seven figures largely due to Fortune 500 customer cloud-spend.

My perspective (biased, coming from an SI) is that your best bet is to align your Services Partners to your Customer Success / Growth teams with the goal of trying to go deeper and wider into existing Utmost customers.

I've been thinking about this a lot lately, and have been drafting some frameworks to illustrate my thinking, happy to share.
Alex Buckles (Sales, Partnerships, Autism)
Good call on CS, @Andrew Porter. When I was leading sales for an SI, I had our CS teams provide updates and information (new stakeholders, happy or not, new opps, etc.) to our SaaS partners on enterprise accounts. It led to great upsell/x-sell motions for the SaaS company and earned us, as the SI, great credibility, which earned us more deals.

It's self-sustaining if done properly, without any referral fees paid. That's why I love this motion so much.
Andrew Porter
That's a really smart tactic! It leverages a strength in services partners that tend to have an "ear to the ground" but across fewer active accounts. Also, trading account intel to support a mutual customer is perhaps a better currency for collaboration than referral commissions.
Ruben Schwerin
Hi everyone, what are the key benefits for partners who sell their services based on your platform to introduce you to their customers? what is your experience?
Jason Breed
are these co-customers that your partner owns the relationship? or their customers that would be net-new to you?
Matt Fok
Hello everyone, Matt Fok from eZ-XPO! I am the CEO & Founder. We help companies to drive more organic traffic/leads by hosting Virtual Expo Network for all partners and customers. We are the 1st to host multiple Virtual Expo Networks with multiple categories. I look forward to collaborate with everyone to help pull all your partners together via our Virtual Expo Network. https://youtu.be/243KLLbiO_A We are launching a VIrtual Expo Network for this group FREE. Please let me know if you are interested. Thanks.
Samantha
Hi all, I’m Samantha! I have been working at BuzzBoard for many years now and am very proud of the extensive data we provide around the SMB space. We are hands down the leaders in SMB data. I am looking to make connections with potential resellers of the best account intelligence data on SMBs! So if you are interested let's chat!
Dan O’Leary
It's a head scratcher sometimes why certain reps or their managers are so against working with Partners. This year, I am ONLY going to be preaching to the choir and working with reps that get it, life is too short to try and help people who don't even know that service has started. Here is the meme I shared with my leadership team simple_smile
Brian Leonard
Oh man. This is priceless in so many ways. Thank you.
Samantha
Hey Everyone! My name is Samantha, and I have been with BuzzBoard for over 3 years now working in marketing and partnerships. We are a leading provider of sales intelligence and prospecting solutions for SMB data. Our mission is to help companies grow their sales and marketing by leveraging our powerful data and insights. We are looking to expand our reach and increase our sales by partnering with resellers who can help us promote our offerings to their network of customers. By partnering with BuzzBoard, you will be able to offer your customers a powerful sales intelligence solution that can help them generate more leads and close more deals. Our platform offers extensive data on businesses, their employees, their buying behaviors, etc., giving sales and marketing teams the data they need to make personalized outreaches. In addition, we offer our partners a range of benefits, including dedicated account management, sales and marketing support, and training resources. If anyone is interested in a possible partnership with BuzzBoard I would love to connect!
Ella Richmond
Good morning!! Quick question this morning— We all see B2B starting to mirror B2C. How should this change company tactics? (marketing, selling, servicing)
Will Taylor
I’d say that it’s more focused on the buyer these days, as consumer business has been historically.

Meaning more emotional driven, catering to the person… Versus the old B2B which was very corporate and that the businesses held the information.

Now, the communities hold the information and buyers have more power than ever.

Personally, we’re going to see more and more crossovers across businesses just like we do when Lego partners with Star Wars (Disney) to deliver better experiences.

Same goes for B2B nowadays - the volume and need for reach is so vast that doing it alone simply won’t work.
Ella Richmond
I’m all-in on that vision of B2B star-struck
Jason Doran
Hey everyone- I'm looking to speak with a few fellow leaders at B2B SaaS brands about how you and the brand leverage a network of independent service providers to get your SMB customers the product-implementation help they need. I have a few pointed questions I'd love to ask your thoughts on, and I think you'll be very excited to learn about the startup that's the impetus for this research. Please DM or schedule a quick call to chat!
Allan Adler
Hi PLers. The GoToEco team at DBP is going all in on Co-Sales orchestration for Partner Teams and Co-Sales Master for Revenue Teams. We’re working on the tech stack and end to end playbooks to drive this. Love to chat with any PL that has jumped on this transformation and compare notes on tools, techniques, and timelines. We write about this every day on LI. These just today. #cosalesorchestration #cosalesmastery • https://www.linkedin.com/posts/allanadler_gotoeco-cosalesorchestration-nearbound-activity-7067507018302963712-6_IE?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/allanadler_supernode23-gotoeco-cosalesorchestration-activity-7067536461989900289-zsCn?utm_source=share&utm_medium=member_ios
Tamara
These posts are packed with value, thanks for sharing Allan!
Ella Richmond
Hey co-selling channel! Curious to hear, how have you seen buying behavior evolve in your companies?
Dan O’Leary
The same joint success plans that were bulletproof a year ago, now have extra steps and people involved that weren't before. The CFO is now present in more and more sign offs, and more pre-selling and business cases are required to build internal alignment and consensus before a major purchase happens
Sunir Shah
@Dan O’Leary I felt this all August. Fun times
Greg A. Lato
Does anyone have experience ce doing co-selling with CDW for SaaS offering? Historically I never would consider them for this, but now hearing rumors of them having a growing serious consulting practice. Appreciate validation from the group…