GET SLIDES: http://www.slideshare.net/sbweb/steve-peltzman-how-forrester-used-its-own-research-to-turn-digital-disruption-onto-itself
Forrester Research works with business and technology leaders to develop customer-obsessed strategies that drive growth.
Though at the end of the day, Forrester faces the same internal and external challenges as any other company. Learn how Forrester’s Chief Business Technology Officer looked inward to turn digital disruption in on itself, and how you can apply the same business, technology, and cultural strategies to your company.
Presented at The Small Business Web Summit East, New York, November 9, 2015 The trade association of companies selling cloud software to small businesses.