Everyone has seen the GoDaddy SuperBowl ads. For a long time they were an iconic fixture in the SMB Internet marketing space. But, GoDaddy did not do one this year. In fact, GoDaddy doesn’t do a lot of the same things these days. GoDaddy’s Chief Product Officer, Steven Aldrich, will tell you the story about what has changed, what they learned about advertising, and how they’re communicating with SMBs today.