Andrus shares lessons learned from growing Pipedrive to 30,000 paying customers. Andrus has been in startup marketing for 20 years. He now leads marketing at one of the most successful SaaS CRMs on the market.
In this talk, Andrus goes through the four chapters of Pipedrive’s growth, from “hand-to-hand combat” through to where he is now building “weapons of mass distribution”. He talks through how he overcame the challenges he faced and 12 lessons he’s learnt along the way.
For any SMB SaaS company struggling to push through each stage of growth, Andrus shows how it is achievable through straightforward tactics layered one on top of another.