Partnership & Product Marketing G2M Strategies
Leveraging strategic partnerships can be one of the most effective go-to-market channels, and lead to cost-efficient growth. Hear from two Product Marketing & Partnership duos about the strategies that work best for them, and get the chance to network and chat with other local professionals.
If you’re working in SaaS business development, platform, integration, channels or distribution, you know how vital it is to build your professional network with other SaaS partnership leaders.
Come join us! We’re meeting up to trade professional insights and to get to know each other.
- “The Story Behind Launching the Unbounce Partner Program”
- Unbounce: Tamara Grominsky, Director of Product Marketing and Ty Lingley, Director of Partnerships
- “How to Use a Major Feature Launch to Activate your Partner Network”
- Thinkific: Gary Allen, Director of Product Marketing and Paddy McGill, Head of Partnerships
Table Topics (following presentation)
- Prioritizing partner opportunities
- Effective channel tactics
Drinks and Food to be Provided
Brought to you by the Cloud Software Association and the Product Marketing Alliance
We’re the trade association of SaaS partnership leaders. With over 2,000 member companies, our mission is to build the market and distribution of SaaS. Join. It’s free!