SaaS Connect

Where SaaS partnership leaders
meet to connect the market.

Register now

April 19-20, 2023, San Francisco

LAST MINUTE TICKETS ON SALE!

What is SaaS Connect?

Since 2011, we've hosted the conference for SaaS partnership leaders.

We are the single event for SaaS companies, platforms, API services, channels, distributors, resellers, app stores, and investors.

SaaS

Make cloud software and looking for partnerships?

Channels

Do you distribute or resell cloud software?

Platforms & API

Are you building an ecosystem of cloud integrations?

Investors

Do you invest in cloud software?

Why come to SaaS Connect?

Focused on SaaS partnerships.
We only talk partnerships, platforms, and distribution.
Your instant partnership network.
Connect with 500 SaaS partnership leaders in one retreat.
Negotiate, deal, win.
Close game changing distribution, integrations, and acquisitions!
Learn industry secrets.
Hear the honest truth from your peers' real experience.

Dear manager,

I need to go to SaaS Connect. It's the one conference by and for SaaS partnership executives. Everyone I need to know is there.

For the cost of one trip, I'll meet over 200 partner teams from Google, Salesforce, FreshWorks, Zapier, 8x8, PayPal you name it.

You were wondering how to scale our channel reseller program? You were wondering which integrations we should build? That's what they talk about.

It's an instant professional network. I'll leave this conference knowing everyone; they will make introductions for me.

And it's in San Francisco. I can book all my other meetings while I'm there.

The SaaS partnership conference

It's an instant professional network of the key people you need to know.

Why did Harvey Grasty, LogMeIn come to SaaS Connect?



At the end of the day, people come to SaaS Connect to meet partnership teams from around the industy. As partnership professionals, this event saves you a ton of time, money, and pain building your network and pipeline. Don't take our word for it.

Molly Siems
Director of Business Development
JustWorks
Scott Pollack
Vice President, Services & Business Development
WeWork
Jacob Burkhardt
Manager, Strategic Partnerships
Kabbage

Who's speaking?

Allan Adler
Managing Partner
Digital Bridge Partners
Pravin Arokyaraj
Director of Strategic Partnerships
Zoho Corporation
Gal Avidan
Head of Fiverr Certified
Fiverr
Chris Bach
Co-founder / CCO / CSO
Netlify
Laura Barthel
Senior Manager, Global Partnerships
Mindbody
Alex Baulf
Sr. Director, Global Indirect Tax
Avalara
Eric Buck
Director, Commercial Partners and Global Distribution
Google
Whit Crump
Director of Americas Business Development, WW Channels and Customer Programs
AWS
Bruno Cunha
Partnerships Team Lead
Oyster
Sue Fernand
Sr. Director Business Development & Alliances
8x8
Jared Fuller
Co-Founder & CEO
PartnerHacker
Christian Graf
Co-Founder & CTO
Superglue
Neeti Gupta
Head of Hyperscaler Business Development and Alliances - Microsoft
VMware
Todd Kirk
Senior Director, Solution Provider Advisor
BrainStorm
George Kyriakis
Sr. Director, Business Development & Partnerships
Freshbooks
Christine Li
VP of Partnerships & Enablement, G2
G2
Bill Lipsin
Managing Partner
The Brody Group
Paul Magnaghi
Head of ISV
Jasper
Sudhir Nambiar
Co-Founder and President
xAmplify
Chris Pardo
Chief Data Officer
Apex Analytix
Tom Pinckney
Head Of Business Development
Sourcegraph
Andrew Porter
Principal
Pariveda
Jesse Powell
Sr. Director, Platform Partnerships
Avalara
Krish Ramineni
Co-founder and CEO
Fireflies.ai
Rob Rebholz
Co-Founder & CEO
Superglue
Kevin Reece
Salesforce
Stu Richards
CEO
Bredin
Nikunj Sanghvi
VP, Alliances & Business Development
Caspio
Sunir Shah
CEO
AppBind
Mary Vue
VP, Partnerships and Alliances
Syncari
Rob Weidner
Cloud Alliance Lead (AWS/Azure/GCP)
SingleStore
Chase White
Director of Support
Fishbowl
Madelyn Wing
Director of Partnerships
CallRail

Connect with mentors for 1:1 advice

Facing a challenge? Break through. Learn from others how they solve problems.

Shay Howe
Chief Marketing Officer
ActiveCampaign
How to infuse a product-led growth mindset into your processes
Gabriela Gadeva
Global Lead, SI Partner Program
Freshworks
How to apply a programmatic approach to building partnership programs
Will Taylor
Head of Partnerships
Partner Hacker
How to deploy a Nearbound strategy to surround accounts with partners
Gloria Castillo
Senior Manager of Partner Programs
Loopio
Partnership GTM, Recruitment, and Women in Partnerships
Bernhard Friedrichs
Founder
PartnerXperience
Helping you succeed in the European partner ecosystem

Book 1:1 time with a mentor at SaaS Connect

Only 4 sessions per mentor. Book now.

Expert training to level-up your executive skills

You have tough problems to increase revenue. We have strong experts.

Thursday, April 20
CLINIC: Book 1:1 time with Allbound

Looking to optimize the #1 partnership portal? Simplify and digitize your entire partner lifecycle with Allbound’s Partner Relationship Management (PRM) Software – from partner onboarding, to enablement, marketing collaboration and deal registration. Connect with Allbound at SaaS Connect to learn how.

Book 1:1 time with Allbound

Brought to you by...

The Cloud Software Association and SaaS Connect is organized by SaaS partnership leaders like yourself.

Interested in joining the executive? Let us know.

President
Sunir Shah
CEO
AppBind
Managing Director
Lindsey Ward
Managing Director
Cloud Software Association
Chair
Jason Breed
Global Lead, WWSI Strategic Initiatives
AWS
Director + Treasurer
Steven Larsen
VP, Partnerships & Ecosystems
Netlify
Director
Sue Fernand
Director of Alliances and CPaaS
8x8
Director
Swaroop Kolli
Founder & CEO
Pronto
Director
Rajiv Ramanan
Co-founder
Spendflo
Director
Cory Snyder
VP of Partnerships
Sendoso
Director
David A. Yovanno
CEO
Impact.com
Strategic Advisor
Jay McBain
Principal Analyst - Channels, Partnerships & Ecosystems
Forrester

Thank our sponsors!

Need to reach 400+ SaaS partnership leaders? Review our sponsorship options and then contact us.

Who's coming?

Want to connect with these partnership teams?

Want to book meetings with these companies? Most attendees opt-in to sharing their contact information with other attendees. But you have to register to get the list!

5x5 Coop
8x8
97th Floor
AchieveUnite
ActiveCampaign
Adept Tech
AdvancePro
Airtable
Allbound
aNewSpring
apexanalytix
AppBind
Apple
Arkmeds
Automattic
Avalara
AWS
AWS Marketplace
B2B Software Advisors
BairesDev
Box
BrainStorm
Bredin
Builtfirst
CallRail
Caspio
Clazar
Cloudwords
Cognizant
Contentful
Copper
Crossbeam
D.E.Solution
DevRev
Digital Bridge Partners
EBANX
Efficient Capital Labs
Eigen Technologies
Entrust
Everflow
Exact Payments
EZO
Finix
Fireflies.ai
Fishbowl
Fiverr
Flagship Advisory Partners
Fluincy
FreshBooks
Freshbooks
Freshworks
G2
Genpact
Google
Groove
Hack The Box
Hopin / StreamYard
HubSpot
iasset.com
Impact
Integry
Jasper
Jotform
Laika
Leen AI
Left Right Mind
LinkedIn
Long Ridge Equity Partners
Loopio
Magentrix
Magnolia CMS
Mailmodo
Media Meter
Microsoft
Mindbody
Motive
NachoNacho
Netlify
Netsuite
Oracle
Oracle NetSuite
orangeKarma
Oyster
Paliq
Pariveda
PartnerFleet
Partner Fleet
PartnerHacker
Partner Playbooks
PartnerXperience (PXP)
Payrix/Worldpay
PayTrace
Phrase
Podium
Procore
PYYNE Digital
RCloud Labs
Rearc
Reveal
Rubicon M&A
Salesforce
Salutary Data
Schlenker Consulting
Sendoso
Sequel.io
ShopHero
Shopify
Simply Business
SingleStore
SkuVault
Smith.ai
SnapLogic
Solganick & Co.
Sourcegraph
Spendflo
STCLab
Strategic Systems International (SSI)
Suger
Superglue
Syncari
Tango.io
The Brody Group
The Lexington Group
Thomson Reuters
TikTok
Tipalti
Tropic
Twilio
Typeform
Ultimate Partnerships
Upwork
Velocity Global
Verifone
VMware
Wind River
WorkSpan
Worldline
xAmplify
xAmplify Inc
Yoxel
Zapier
Zeni
Zift Solutions
Zoho
Zomentum

And you! Register to meet these partner teams
We'll make introductions, but only if you register!

Our Powerful Agenda

We're raising the bar in 2023

Our mission: Meet and share experience with SaaS partnership executives to build the market for SaaS distribution.

Wednesday, April 19

Meals
8:00am

BREAKFAST

Keynote
9:30am

The Partnership Napkin

Sunir Shah
CEO
AppBind
Keynote
10:00am

Building a SaaS Ecosystem Marketplace

Sue Fernand
Sr. Director Business Development & Alliances
8x8
Keynote
10:30am

A Case Study in How to Activate the SMB Channel

Eric Buck
Director, Commercial Partners and Global Distribution
Google
Data byte
11:00am

Selling SaaS to SMBs: What's Working Now

Stu Richards
CEO
Bredin
Keynote
11:15am

How G2 Partners With Marketplaces to Increase Conversions, Buyer Trust, and ROI

Christine Li
VP of Partnerships & Enablement, G2
G2
Meals
12:00pm

LUNCH

Roundtable
12:30pm

Marketplace development, distribution, and coselling with hyperscalers

Penelope Valencia
Director
Microsoft
Amit Sinha
President and Co-Founder
WorkSpan
Roundtable
12:30pm

Market strategy with partners

Joe Finlayson
SVP, Partnerships
BrainStorm Inc.
Roundtable
12:30pm

Partner program management including co-marketing, co-sales, and enablement

Justin Zimmerman
Founder
PartnerWebinar.com
Kelsey Gernert Aina
Senior Head of Startup Partnerships
HubSpot
Roundtable
12:30pm

Growing and maintaining a platform ecosystem

Simon Church
BD
Box
Kenny Browne
CEO
Partner Fleet
Roundtable
12:30pm

Strategies for scaling partnerships

Martin Scholz
Co-Founder
PartnerXperience
Dan O'Leary
Director of Partnerships
Box
Managing Partnerships
1:30pm

Accelerate client time-to-value: How Fishbowl is partnering with BrainStorm to transform customer enablement

Todd Kirk
Senior Director, Solution Provider Advisor
BrainStorm
Chase White
Director of Support
Fishbowl
Tech Partnerships
1:30pm

The Key to Competing Yet Collaborating with Fellow ISVs

Pravin Arokyaraj
Director of Strategic Partnerships
Zoho Corporation
Managing Partnerships
2:00pm

How to Attract Partners to Your Program

Nikunj Sanghvi
VP, Alliances & Business Development
Caspio
Partner Activation
2:00pm

Activate partnerships with B2B Connectivity, Automation and Data

Mary Vue
VP, Partnerships and Alliances
Syncari
Chris Pardo
Chief Data Officer
Apex Analytix
Managing Partnerships
2:30pm

Aligning Partnership Strategy with Leadership

Bill Lipsin
Managing Partner
The Brody Group
Tech Partnerships
2:30pm

The SaaS Partner Journey with Cloud HyperScalers

Rob Weidner
Cloud Alliance Lead (AWS/Azure/GCP)
SingleStore
Channel Partnerships
3:00pm

7 Years into Building a Partner Strategy: Check-In & Lessons Learned

George Kyriakis
Sr. Director, Business Development & Partnerships
Freshbooks
Tech Partnerships
3:00pm

Your Blueprint for Scaling Customer Success through Consulting & Systems Integrator Partnerships

Andrew Porter
Principal
Pariveda
Channel Partnerships
3:30pm

Break 1,000+ Registrants Thru Partner Webinars!

Justin Zimmerman
Founder
PartnerWebinar.com
Tech Partnerships
3:30pm

How to Increase a Developer's Overall Satisfaction in Your Ecosystem

Laura Barthel
Senior Manager, Global Partnerships
Mindbody
Channel Partnerships
4:00pm

How SaaS Companies Drove Us Insane as a Channel Partner

Sudhir Nambiar
Co-Founder and President
xAmplify
Partner Activation
4:00pm

How to Use Programmatic Onboarding, Enablement, and Co-selling to Drive More Partner Revenue

Rob Rebholz
Co-Founder & CEO
Superglue
Christian Graf
Co-Founder & CTO
Superglue
Tech Partnerships
4:30pm

Delivering predictable revenues by scaling referrals to your partners with the first GoToEco Playbook

Allan Adler
Managing Partner
Digital Bridge Partners
PARTY
6:00pm - 9:00pm

SaaS Connect Party at the Hotel Zetta

Thursday, April 20

Meals
8:00am

BREAKFAST

Keynote
9:45am

What's next for the Cloud Software Association?

Sunir Shah
CEO
AppBind
Keynote
10:00am

How to Build an Ecosystem Around Your Business

Chris Bach
Co-founder / CCO / CSO
Netlify
Keynote
10:30am

Inside AWS Marketplace: Helping Partners Sell More, Sell Faster and Retain Customers Longer

Whit Crump
Director of Americas Business Development, WW Channels and Customer Programs
AWS
Data byte
11:00am

Secrets of Nearbound Revenue: Serve to Sell

Jared Fuller
Co-Founder & CEO
PartnerHacker
Keynote
11:15am

Accelerating Growth through Ecosystem-Led Strategies

Amit Sinha
President and Co-Founder
WorkSpan
Keynote
11:45am

How Avalara enables our platform partners to embed global compliance services within their product

Jesse Powell
Sr. Director, Platform Partnerships
Avalara
Alex Baulf
Sr. Director, Global Indirect Tax
Avalara
Meals
12:15pm

LUNCH

Roundtable
12:30pm

Partner program management including co-marketing, co-sales, and enablement

Jessie Shipman
CEO
Fluincy
Rachell Weiss
Partner Enablement & Success Manager
Thoropass
Roundtable
12:30pm

Marketplace development, distribution, and coselling with hyperscalers

Jochen Talmon
Partnership Lead
NachoNacho
Roundtable
12:30pm

Channel distribution through resellers

Bernhard Friedrichs
Founder
PartnerXperience
Roundtable
12:30pm

Strategies for scaling partnerships

Ashley Isenberg
VP of Revenue and Strategic Partnerships
Finix
Roundtable
12:30pm

How to navigate SaaS business challenges in 2023

Charla Pola
Director, ISV Business Development
Salesforce
Kevin Reece
Salesforce
Managing Partnerships
1:30pm

Scaling the Partnership Org: The 5 Biggest Mistakes I Made, So You Don't Have To

Madelyn Wing
Director of Partnerships
CallRail
Tech Partnerships
1:30pm

How I Launched A Tech Partner Program with AI: The 6 Week Launch Story

Paul Magnaghi
Head of ISV
Jasper
Managing Partnerships
2:00pm

Beyond Handshakes and Contracts: How Joint Success Planning Elevates Your Partnerships

Dan O'Leary
Director of Partnerships
Box
Tech Partnerships
2:00pm

Building a Partner Ecosystem Through Integrations

Krish Ramineni
Co-founder and CEO
Fireflies.ai
Channel Partnerships
2:30pm

How Startup Partnerships Fuel Your Go-To-Market Strategy

Kelsey Gernert Aina
Senior Head of Startup Partnerships
HubSpot
Tech Partnerships
2:30pm

How to Navigate Microsoft as an ISV

Neeti Gupta
Head of Hyperscaler Business Development and Alliances - Microsoft
VMware
Channel Partnerships
3:00pm

Building a New Partner Platform: From Conception to Launch

Gal Avidan
Head of Fiverr Certified
Fiverr
Building Partnerships
3:00pm

From Zero to one to 100+: Growing to a Best-in-class Partner Experience in less than two years

Bruno Cunha
Partnerships Team Lead
Oyster
Building Partnerships
3:30pm

How to Build Out a Partner Function in Your Start-up

Tom Pinckney
Head Of Business Development
Sourcegraph

Missed SaaS Connect 2022?

Watch these amazing talks

There’s only one way to get there.

San Francisco, April 19-20, 2023

Register today!

Where is SaaS Connect

It's at Bespoke Eventspace, 4th floor of the Westfield Center, downtown San Francisco near Powell station.

Westfield San Francisco Center
835 Market Street, Suite 450
San Francisco


Before 10am use 835 Market Street entrance

Enter at the 835 Market Street Westfield entrance [street view], which is between Walgreens and Timberland. Take elevators to 4th floor.

Bespoke is at the other end of the 4th floor.

Hotel

We recommend Hotel Zetta at 55 5th St, San Francisco, CA

Zetta full? Try their sister hotel named Hotel Zelos a block away at 12 4th St., San Francisco, CA

One block in the other direction we recommend the Park Central Hotel 50 Third St. San Francisco, CA (A Starwood hotel - for the frequent travelers among us)

It's amazing. Take their word for it.

Register today!
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Alex Sirota
NewPath Consulting
As a SaaS reseller I need to be at the ground floor of the revolution happening with small businesses. the Cloud Software Association is the only organization brings together resellers like me and the SaaS vendors I work with.
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Allen Duet
Cloud Foundry at Pivotal Software
SaaS Connect is my favorite conference to attend. The agenda really affords an opportunity to make contact with people, and the openness of the sessions brings frank and candid lessons forward about everything from business partnerships to technology challenges.
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Annette Taber
CompTIA
SaaS Connect is the place to meet business savvy SaaS executives who are changing the world with their software applications!
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Arman Eshraghi
Qrvey
For a SaaS business catering to SMB; the only reason I can think of for not attending SaaS Connect is that they don't know about it.
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Darryl Oliver
Ingram Micro
Our first SaaS Connect was impressive. The Keynote and breakout presentations were great content for all of us selling the importance of the channel to Small Business. I'm looking forward to the next one!
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Hannah Shain
Cloud Elements
the Cloud Software Association is an exciting organization bringing together the right mix of young, hot companies with seasoned veterans leading some of the most successful global tech companies. If you're looking for connections, look no further than SBW.
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Jamie Lin
Gizmo Global
SaaS Connect is a great place to talk with SaaS providers to understand how they are running businesses. Great tips and solid metrics.
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Joe Bardenheier
Endurance International Group
I am very impressed with the set up, location and organization of SaaS Connect and would highly recommend it for any organization involved in working with SMB oriented solutions.
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Joel Slatis
Timesheets.com
We have been coming to SaaS Connect for several years. The knowledge we gain makes it a highly recommended, valuable resource for any serious SaaS organization.
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Kevin Hunt
ReviewBuzz
This was my first SaaS Connect event and it was terrific. I've been events over the past 2-3 years where I'd hoped to be connecting and learning from peer companies, partners and advisors. This event delivered big time. I'll be back next year!
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Kevin Raheja
HubSpot
SaaS Connect was incredibly resourceful and met the objectives I was hoping for: insightful content from the speakers, interesting industry discussions and connecting to SaaS peers and SMBs.
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Laura Roeder
MeetEdgar
SaaS Connect should not be missed for any working in the SMB SaaS space.
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Mark MacLeod
SurePath Capital Partners
This is the goto gathering for leaders of SMB-focused SaaS companies. I look forward to it every year.
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Matt Marino
WePay
An excellent networking event and forum to discuss how software platforms can help empower small business owners.
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Naruby Schlenker
Ordoro
SaaS Connect is the most valuable conference I attend each year. It is an opportunity to meet and get to know the top business development people in other companies in our space. I leave each year with new ideas and action items on how to grow our business.
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Pete Lamson
Jazz.co
For any SaaS business seeking to penetrate the SMB market, and network with those who have successfully done so, SaaS Connect is a terrific event. I will be back.
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Ronny Tey
OneSaas
SaaS Connect is one of the most productive and fun event I've attended this year. It's a great venue to meet up with current and new partners in the small business app ecosystem.
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Sam Laber
Datanyze
SaaS Connect provides a highly intimate setting for SMB professionals to share best practices and learn from some of the best minds in B2B tech.
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Santiago Uribe
AppSheet
SaaS Connect is the right place to gain insights from your peers and to build meaningful connections that can truly help you drive your business.
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Shen Sivananthan
FreshBooks
SaaS Connect is a rare opportunity to meet industry specialists in a casual, candid environment. The diverse crowd and collective experiences of the attendees provide a wealth of knowledge that's hard to find elsewhere in this competitive SMB space.
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Todd Eccles
Kickserv
I had a fantastic SaaS Connect reconnecting to old contacts and making new ones. I made some great strides in developing a new plan to open channels and partnerships. This SaaS Connect should be attended by anyone who runs or helps to run a SaaS company.
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Tom Peckenham
SFS Capital
SaaS Connect is one of the best professional events I have ever attended. Smart, focused, well-produced and full of nice, approachable people all there for the same reason - to do business. I'll be going to everything they put on.
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Manoj Ranaweera
edocr.com
After visiting San Francisco for a week and attending Small Business Web 2011 Conference, my tech company at the time, edocr.com grew by 250% in the following year, all thanks to the relationships developed during the Visit.

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