On this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and content marketing campaigns, discusses building co-marketing partnerships through podcasting. 


Jake talks about the value of co-marketing partnerships through podcasting for small businesses compared to larger businesses, as well as the different angles that each uses to meet different objectives.


He says that before creating a podcast, it’s critical to understand your objective, as well as the process around that. For example, some use podcasting for account-based marketing, to build relationships with new customers or partners, or as a showcase of thought leadership. 


Some of the tips Jake provides are around gathering ideas, what to do to sustain podcast partnerships after the show, ways people are collaborating together on podcasts and how to create awareness for podcast shows as well as outlets for podcasting content.


Resources mentioned:


Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.



Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.