Masterclass: How technology partnerships Marketing can help you to reduce the CAC and increase customer retention
There are no entry barriers in SaaS today, it’s not easy to convert free customers to paid customers, and the organic/monolithic software concept no longer exists. No company can build all the features the customer requires; you need the right tech partner to fill the product gap.
Thanks to the digital clutter, the digital marketing cost has gone up by 40%. Adapting the right tech partnerships strategy will help you reduce the CPL by half, shorten the sales cycle, and increase customer retention.
Join Scindia Balasing from Freshworks, who will discuss cracking the right tech partnerships model for SaaS organizations.
They will discuss issues like:
- How to choose the right partners
- How to tier your partners
- Which co-marketing frameworks work under each tier.
- + more
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