Birthing the Pronto Platform From the Pain Points of BDP
On this episode, Swaroop Kolli, Founder & CEO of Pronto, shares lessons learned from a career in Business Development Partnerships and then becoming Founder of Pronto, a platform that was birthed from the pain points of BDP.
Swaroop reveals the challenges of working in Business Development Partnerships, such as tracking via spreadsheets, sharing pipeline data without sharing a system of record, launching joint solutions and accelerating GTM, internal and external alignment, measuring and reporting and repeatability.
Interviewing and brainstorming with 300+ subject matter experts provided options to resolve the challenges but also brought cons.
It was this which led to the birth of Pronto.
Swaroop shares the lessons learned:
- Take an outside-inside-out approach.
- Organizational support and alignment are key.
- Start small then scale.
- Socialize internally.
- Incentivize and enable sellers.
- Measure, measure, measure.
- Be human and build meaningful relationships.
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