Leveraging Major Ecosystems on Their Own Terms
Imagine this—you’ve not only signed a partnership with your dream partner, but you’re also working with them hands-on to drive new customers and revenue for each of your businesses. Your brand awareness and influence are growing from your joint efforts. New partnerships and strategic opportunities are opening.
Xiaofei Zhang, Senior Director of Strategic Partnerships at ActiveCampaign, will discuss how any company can pull this off by leveraging major ecosystem players on their own terms.
She will dive into how ActiveCampaign went from not having a partnership or integration with Salesforce to becoming the #1 Marketing Automation app in their AppExchange. She will detail the repeatable steps they took to win the attention of Salesforce and how you can win in the major ecosystems.
Xiaofei will cover how to:
· Get attention from major ecosystems
· Find the right stakeholders
· Build alignment
· Perform & grow together