How does B2B affiliate marketing work, and what role should the affiliate channel play in a modern B2B partnerships program?

In this panel discussion led by Matt Moore, Product Marketing at, veterans from across the B2B affiliate ecosystem will shed light on these topics, and suggest some best practices for anyone looking to create or grow a B2B affiliate marketing program.

Joining us as featured panelists are:
• Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships, Microsoft 365
• Tye DeGrange, CEO, Round Barn Labs
• Zoe Mackay, Strategic Partnership Manager, Technology Advice