In this episode of SaaS Connect brought to you by Cloud Software Association, Hana Mandapat, Senior Director, AppExchange Program Marketing at Salesforce, shares the three most important concepts she’s learned in public relations and how they apply to partnerships.


Her presentation includes:

  • The importance of relationships in general, and how relationships are really at the core of all partnerships.
  • How to build relationships by understanding customer needs and leading with trust and transparency:


  1. Understand customer needs – in partnerships, it´s customers who drive integrations. Acting on customers’ needs will preserve the relationship.
  2. Lead with trust and transparency; this is what makes an ecosystem work the best because it builds trust, and success is built on trust. Don’t lie! Lie just once and be found out, and all your truths become questionable.



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