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Renee speaks about four key elements from the pandemic that fast-tracked channel transformation as businesses needed to reinvent themselves in the digital sphere.
Along with transformation into the digital sphere is the trend where businesses want to be provided with end-to-end solutions and this is resulting in a shift to ecosystems.
The impact is on the channel partner who then needs to navigate these different marketplaces to bring together end-to-end solutions for their end customers. In order to do so, channel partners are embracing technology-agnostic multi-category marketplaces to bring together solutions from different categories.
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