The mission was to make partners successful and create mutually beneficial relationships.
Tarik says that from an ISV perspective, it all starts with an amazing product innovation, and the first step is solid product integration.
The team began documenting their requirements, and what they could give partners who met those requirements.
Tarik goes over the steps they took, the major lessons learned and explains how the business does things today, having built from seven alliances to 113 partners today.
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