On this episode, Charles Yang, Senior Director of Product Management at ScreenMeet, and Tehsin Daya, Head Of Partnerships at Groove, share their journeys with Salesforce, the leading CRM platform, and how their partner program AppExchange accelerated their kickstart.

AppExchange is an enterprise cloud marketplace with more than 7000 apps and certified consulting organizations that work with Salesforce.

Charles and Tehsin speak about how they got started with Salesforce, how AppExchange accelerates the journey, and they both offer suggestions for those considering their own path with Salesforce. 

They discuss the main outcomes of the program, which are essentially networking, good connections and co-marketing.


For those wanting to get started on AppExchange, Tehsin says, “First understand Salesforce and their strategy, then align within that strategy in a way that makes sense to you.”


Resources mentioned:



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