On this episode, James Huang, SVP Alliances at Copado — a low-code platform that helps companies deploy Salesforce faster — explains how the company has effectively strategically partnered with Salesforce. James provides insights about how other companies can do the same.

Copado experienced explosive growth by partnering with Salesforce. Three years ago it had 30 employees and this year it ended with 700.

James explains the keys to success when partnering with Salesforce:

Firstly, the product must work and solve a problem. Once that’s done, some things can be done for quick wins, such as focussing on a few key verticals and creating a very simplified message that sales reps can understand. Be very clear on the pain point you are solving and how it differentiates in the market.



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