On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.
Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform.
For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.
In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.
Francois shares the lessons learned about partnership programs at both Typeform and Sendoso.
Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at firstname.lastname@example.org for information.
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com
#saas #software #cloud