On this episode, Nicolas Grenié, Developer Advocate at Typeform.com — a company that specializes in online form building and surveys — speaks about the Developer as a customer persona, and how they should be viewed by SaaS businesses.

For example, for certain SaaS companies, such as Twilio, Developers — including no-coders — are the main audience. It pays to put someone in charge of Developer relations in order to build better partnerships.

Nicolas demonstrates how Typeform delivers the Developer experience and the benefits that come with that.

He discusses how SaaS companies can bring value to the relationship through the Developer experience, API features, building a gold standard, thinking of the platform as a product, and viewing Developers as customers, and the ecosystem as a long-term plan.

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