On this episode, Dannielle Sakher, Executive Member at Cloud Software Association – a SaaS partnership network – and former Team Leader of Partner Management at Zapier – a platform that connects web apps for small businesses – shares how she created intentional wow partner experiences at every tier on the 4,000+ Zapier partners program.
Dannielle explains the challenges she first encountered and how she turned them into positive wow experiences for partners.
Setting up intentional ‘celebrations’ created moments of positivity and engagement. Instead of partners encountering frustration and feelings of lack of trust during delays, they were instead turned into raving fans.
She explains the three major themes of her ‘Celebration Playbook’, and what the wins and rewards look like in reality.
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