On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.
Pariveda is a consulting firm that solves complex technology and business problems, while Hazelcast is a real-time stream processing platform for building applications for taking action on data immediately.
The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment.
Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at firstname.lastname@example.org for information.
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