On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8×8, talks about building an ecosystem marketplace.

Taking inspiration from the trailblazing success of Salesforce, Sue outlines the fundamental principles and best practices for developing a thriving ecosystem. By carefully selecting partners whose products complement and enhance the core offering, businesses can create a cohesive ecosystem that truly addresses customer needs. 

While navigating the intricacies of establishing an ecosystem, Sue advises starting with a lightweight and simple program. Avoiding complex integrations in the initial stages allows businesses to identify successful approaches and areas for improvement, paving the way for a more comprehensive ecosystem later on.

Sue also emphasizes the importance of nurturing a culture of collaboration within the ecosystem community. Encouraging partners to work together, especially when their solutions complement one another, can lead to mutually beneficial collaborations and bolster customer satisfaction.

There is immense potential for ecosystem marketplaces to drive innovation, enhance customer experiences and foster mutually beneficial partnerships. By implementing Sue’s practical advice and strategic insights, businesses can successfully navigate the ecosystem landscape and thrive in today’s interconnected business world.


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