On this episode, Walla Oriqat – Director at Talkdesk AppConnect*  – shares the AppConnect partnership strategy, lessons learned and secrets of the past, present and future.

The AppConnect marketplace allows Talkdesk customer center customers and sellers to connect apps with Talkdesk.

Walla explains the 4 Ps of the AppConnect strategy core values, which are people, process, product and pipeline. 

She delves into each of these in more detail and shares challenges and examples of how they embody these values, including what these values looked like in the past, what they look like today, and what the company is planning for the future.



Resources mentioned:



Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.



Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

*Since recording the interview, Walla Oriqat has moved to Wind River where she is the Director of Marketplace Partnerships.



#saas #software #cloud