We've narrowed the focus of Pingpad for Slack to modern scalable collaboration for Product Management. Please share with your PM, and I'd love your feedback on our new site http://pingpad.net, this intro post https://blog.pingpad.net/the-product-manager-problem-73f5077b6228 and especially the product itself. 
This Newsletter has been a solid read for me each day since I signed up. Sharing the 
: https://www.morningbrew.com/?kid=fdfca0
: https://www.morningbrew.com/?kid=fdfca0
this was indeed a great talk at saastr!
good read on value of the partnerships function/partnership maturity across different orgs: http://go.impact.com/PDF-PC-AW-InvestInPartnerships-Forrester2019.html (you’ll need to input some basic form deets, wanted to be fair and not circumvent Impact’s lead funnel 
)
)
Congrats @Bob Moore, @Jess Waldeck and team.... Excellent news https://blog.getcrossbeam.com/crossbeam-raises-12.5m-series-a-for-a-partner-success-revolution?utm_campaign=Crossbeam%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=75921750&_hsenc=p2ANqtz-8RUY0dxKcXvJ5Qb7C8qmIV6KRx3uE_vREpB3mCJGPCqSYPi_2AqAuZEEqY4VF0QwhoDZ72Xk4Df7eeiHh5tbLbjx2j2w&_hsmi=75921750
https://blog.getcrossbeam.com/crossbeam-raises-12.5m-series-a-for-a-partner-success-revolution?utm_campaign=Crossbeam%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=75921750&_hsenc=p2ANqtz-8RUY0dxKcXvJ5Qb7C8qmIV6KRx3uE_vREpB3mCJGPCqSYPi_2AqAuZEEqY4VF0QwhoDZ72Xk4Df7eeiHh5tbLbjx2j2w&_hsmi=75921750
Let me know if I missed any of the partnerships software providers in here and I’ll add you 
https://www.linkedin.com/posts/alxglnn_key-players-in-the-partnerships-software-ugcPost-6572165276715102208-yA2i
https://www.linkedin.com/posts/alxglnn_key-players-in-the-partnerships-software-ugcPost-6572165276715102208-yA2i
for Crossbeam
A small piece of value from me. https://www.linkedin.com/feed/update/urn
activity:6591357372118163456/
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6591357372118163456/ "li"){kind=small}
activity:6591357372118163456/
Just published: A Q&A interview with incomparable @Sunir Shah! Topics he touches on:
• Bringing reselling and agencies back into the SaaS partnership fold
• What the next generation of MSPs look like
• Why SaaS companies will stop doing their own marketing and support
• And of course, the death and rebirth of the channel
I hope you enjoy…
https://blog.getcrossbeam.com/sunir-shah-the-channel-is-dead-long-live-the-channel
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6607670351826612224 "li"){kind=small}
activity:6607670351826612224
Just published: @Bob Moore getting real about the mistakes from his previous startup. In short: We’re in the era of the ecosystem now. Your place in an ecosystem of tech partners is just as important, if not moreso, than the quality of your product itself. Post includes:
- Why Looker, Hubspot, Docker, Hellosign use the ecosystem for massive growth
- Defining once and for all what an “ecosystem” is
- Signs you’re becoming a dead-end “platform”
https://blog.getcrossbeam.com/software-saas-era-ecosystems
Great episode on channel strategy featuring Crossbeam. Well done on this placement @Jess Waldeck 
https://podcasts.apple.com/us/podcast/the-official-saastr-podcast-saas-founders-investors/id1089973241?i=1000461670183
https://podcasts.apple.com/us/podcast/the-official-saastr-podcast-saas-founders-investors/id1089973241?i=1000461670183
Hey all! Pandium just released their latest ebook breaking down key lessons on how to build an in-app integrations marketplace, added bonus that we at the Cloud Software Association got to contribute towards this!
Check it out: bit.ly/EbookCSA
Check it out: bit.ly/EbookCSA
Hi all 
- I wanted to share a guest blog we wrote on Crossbeam. It's a very practical, detailed how-to on building a tech partnership program - including how to: find the right tech partners, persuade them to join, get inbound leads, craft a partnership agreement, and launch. https://blog.crossbeam.com/partnerships-101-how-to-launch-a-tech-partnership-program
- I wanted to share a guest blog we wrote on Crossbeam. It's a very practical, detailed how-to on building a tech partnership program - including how to: find the right tech partners, persuade them to join, get inbound leads, craft a partnership agreement, and launch. https://blog.crossbeam.com/partnerships-101-how-to-launch-a-tech-partnership-program
We’re looking into adding a section for partnerships. Any pointers you would like to contribute? The checklist is open-source 
@here What are you currently reading?
Drop a
of the book that you’re currently reading in this thread!
Drop a
of the book that you’re currently reading in this thread!
Contagious You by Anese Cavanaugh - she has organised a book club too https://www.linkedin.com/feed/update/urnactivity:6648619407348125696/
https://www.linkedin.com/feed/update/urn![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6648619407348125696/ "li"){kind=small}
activity:6648619407348125696/
I am finishing up “Just Listen”. One of the best professional development books I’ve read in a very long time and the first book I have read cover to cover in the last 4 years https://www.amazon.com/Just-Listen-Discover-Getting-Absolutely/dp/0814436471
https://www.amazon.com/Just-Listen-Discover-Getting-Absolutely/dp/0814436471
Hey All - I'm starting a podcast and will be interviewing awesome enterprise C-Level SaaS leaders about B2B partnership best practices. 
To subscribe, sign-up here: partneredpodcast.com
p.s. if you have any topics you'd like me to address in conversation definitely feel free to share.
- I'm starting a podcast and will be interviewing awesome enterprise C-Level SaaS leaders about B2B partnership best practices.
To subscribe, sign-up here: partneredpodcast.com
p.s. if you have any topics you'd like me to address in conversation definitely feel free to share.
Just shared some thoughts to LinkedIn about how to update startup advice from the 2008-era for 2020. Spoiler alert: it involves partnerships https://www.linkedin.com/pulse/goodbye-vitamins-hello-cocktails-lets-update-some-startup-bob-moore/
https://www.linkedin.com/pulse/goodbye-vitamins-hello-cocktails-lets-update-some-startup-bob-moore/
• Drop a comment into the thread and share with everyone what you’re currently reading, you or your team have written or stumbled across throughout the weekend / early part of this week 
A chance to be in an upcoming read:
I’m writing a bit of a “how to” for partnership professionals book called the “Partner Playbook.” It’s a massive, comprehensive look on how to be an indispensible partner professional. I’d love to feature some of your best practices. What are the tactics you rely on each and every day? Some examples I already have:
How to figure out if a lack of integration usage usage is a product or marketing issue
How to structure a lead swapping meeting
How to build a co-marketing partnership using a crawl-walk-run mindset
Anything involving the brass tacks of how you do account mapping, co-selling, lead swapping, solution selling, co-marketing… let’s talk.
Current participants include Gusto, Hubspot, Slack, Litmus, Zapier, and many many more. I’d love to feature you along side them!
(And feel free to DM me!)
Hi All - when it comes to technology partnerships, no matter how aligned the business logic is, the tech has to work too, or the payoffs disappear. We interviewed the former VP of Platform Engineering at Box about what you need to look out for from a technical perspective to make sure your product integrations are both usable and scalable.
- when it comes to technology partnerships, no matter how aligned the business logic is, the tech has to work too, or the payoffs disappear. We interviewed the former VP of Platform Engineering at Box about what you need to look out for from a technical perspective to make sure your product integrations are both usable and scalable.
Check out our new post! 5 Tips To Motivate Your Sales Team To Get Behind Your CoSelling Program. :+1: 
https://www.blog.cosell.io/posts/how-to-get-your-sales-team-behind-your-coselling-program
https://www.blog.cosell.io/posts/how-to-get-your-sales-team-behind-your-coselling-program
Hey All – super excited to announce a new podcast I’m hosting, The Partnered Podcast!
We’ll be interviewing partnership leaders from leading SaaS companies to share how to get the most of your partnerships & alliances.
The podcast is sponsored by PartnershipLeaders.com and will be airing weekly so you can subscribe on your favorite podcast platform.
To kick things off, here’s the first episode with Adam Biehler, VP of Sales at mParticle (and previously Director of Global Strategic Partnerships at Mulesoft, now Salesforce).
https://partneredpodcast.com/episodes/001-adam-biehler-vp-of-sales-mparticle
We’ll be interviewing partnership leaders from leading SaaS companies to share how to get the most of your partnerships & alliances.
The podcast is sponsored by PartnershipLeaders.com and will be airing weekly so you can subscribe on your favorite podcast platform.
To kick things off, here’s the first episode with Adam Biehler, VP of Sales at mParticle (and previously Director of Global Strategic Partnerships at Mulesoft, now Salesforce).
https://partneredpodcast.com/episodes/001-adam-biehler-vp-of-sales-mparticle
Hi All - For anyone interested in hard data on technology partnerships, we conducted an analysis of the 1000 fastest growing SaaS companies.
The _State of Product Integrations at the SaaS 1000_ provides stats on the number of product integrations, public APIs, in-app marketplaces, third party integration tools, and more. We also broke the results down by SaaS product category.
You can download the full report here: https://www.pandium.com/ebook-product-integrations-at-saas-1000/
- For anyone interested in hard data on technology partnerships, we conducted an analysis of the 1000 fastest growing SaaS companies.
The _State of Product Integrations at the SaaS 1000_ provides stats on the number of product integrations, public APIs, in-app marketplaces, third party integration tools, and more. We also broke the results down by SaaS product category.
You can download the full report here: https://www.pandium.com/ebook-product-integrations-at-saas-1000/
Not a #reads as a such, but seeing a ton of people sharing podcasts / episodes just like @Adam Michalski did above around our community! 
What are you listening to?
Drop a link in the thread to your favourite podcast.
What are you listening to?
Drop a link in the thread to your favourite podcast.
I’m a big fan of indiehackers podcast, actually just listened to this episode with Steli Efti, at Close (https://www.indiehackers.com/podcast/162-steli-efti-of-close) Really interesting perspective 
cc@Shawn Ragell
cc@Shawn Ragell
SaaStr Podcast is also one my favorites - really liked their recent episode (https://www.breaker.audio/the-official-saastr-podcast-saas-founders-investors/e/64988562).
Some great insights around building a partnerships organization from @Joseph Malysz at Segment.
https://open.spotify.com/episode/1j5c0xvdzlDioNxwUnbK5s?si=pnD_LZO_R9SviE40mJ7rqg
https://open.spotify.com/episode/1j5c0xvdzlDioNxwUnbK5s?si=pnD_LZO_R9SviE40mJ7rqg
Another great article from @Sean Blanda (Crossbeam) I'm curious-- what are the partnerships titles in your org?
I'm curious-- what are the partnerships titles in your org?
Solid episode on how to build a partner ecosystem from Lisa Lawson (prev. Optimizely and partner consultant for Segment, Returnly, Contentful, Pantheon + more).
https://partneredpodcast.com/episodes/004-lisa-thoman-lawson-founder-ltl-partner-consulting
https://partneredpodcast.com/episodes/004-lisa-thoman-lawson-founder-ltl-partner-consulting
"So I think it's a common problem that many partnership teams think that account mapping is the be all and end all. It's actually just the tip of the iceberg. If you don't have something to sell in terms of a better together story, then you're going to just be account mapping and shooting in the dark." - Dan Stephen, Director of Partnerships at Amplitude
https://partneredpodcast.com/episodes/005-dan-stephen-director-of-partnerships-amplitude
https://partneredpodcast.com/episodes/005-dan-stephen-director-of-partnerships-amplitude
Hi CSA folks. My latest writing for the MeasureMatch Blog shines a light on a few, important successes, but especially illuminates our commitment to quality when it comes to supply, demand and partner (i.e. technology vendor) participation in the MeasureMatch professional services marketplace & ecosystem.
Take a look and signal with an emoji if you found this useful, interesting, dull, whatever. Thank you. https://wearemeasurematch.com/MM-Blog-30Jun20
Take a look and signal with an emoji if you found this useful, interesting, dull, whatever
. Thank you. https://wearemeasurematch.com/MM-Blog-30Jun20
@Tyrone Lingley Saw you shared this a while back and just came across this #reads on your LinkedIn post! Couldn’t resist sharing again with the community — Fantastic read https://unbounce.com/online-marketing/build-you-own-saas-partner-program/
https://unbounce.com/online-marketing/build-you-own-saas-partner-program/
Hi I am Vishal, I am one of the ambassadors at Product Marketing Alliance (PMA)
After speaking to 2,000+ PMMs, PMA has just dropped this year’s State of Product Marketing report.
You can Get your copy here:
https://pmmalliance.co/SoPMM2020
After speaking to 2,000+ PMMs, PMA has just dropped this year’s State of Product Marketing report.
You can Get your copy here:
https://pmmalliance.co/SoPMM2020
TechNative kindly published my latest piece of writing called The Power To Pivot.
It starts with this... "_An organisation’s ability to pivot effectively – or change to meet the challenges of a world emerging from lockdown – will determine future successes._"
The rest of the piece is here. https://wearemeasurematch.com/Power_To_Pivot_LI
All ideas welcomed. Thanks for giving it a scan.
James
It starts with this... "_An organisation’s ability to pivot effectively – or change to meet the challenges of a world emerging from lockdown – will determine future successes._"
The rest of the piece is here. https://wearemeasurematch.com/Power_To_Pivot_LI
All ideas welcomed
. Thanks for giving it a scan.
James
“The Channel Partner Team has been one of the largest single drivers of new business for the company. Our conversion rates are about four times higher than our other acquisition channels. So, if that tells you anything, I think it should be that…the channel partner is your champion.” _- @Henry Prevette_
https://partneredpodcast.com/episodes/008-henry-prevette-director-of-channel-partner-development-at-impact
https://partneredpodcast.com/episodes/008-henry-prevette-director-of-channel-partner-development-at-impact
Hey! There’s a ton of us across #reads who are outputting blogs, social posts , podcasts, etc. — I thought it would be cool if we explored some ways we can help each other:
1. Exchange Guest Posts 2. Help promote each others content (likes, shares, engagement in groups) 3. Exchange links 4. Share podcasting opportunities (for features) For anyone interested, comment the following:
• Your niche • Topics you blog about • Link to your site / Podcast • Which of the above are you looking for help with (guest posts, promotion on social, etc.)
1. Exchange Guest Posts 2. Help promote each others content (likes, shares, engagement in groups) 3. Exchange links 4. Share podcasting opportunities (for features) For anyone interested, comment the following:
• Your niche • Topics you blog about • Link to your site / Podcast • Which of the above are you looking for help with (guest posts, promotion on social, etc.)
Hi All - For those involved in tech partnerships, we wanted to share the story of our amazing client ShipBob, and detail how they reduced engineering costs by 70 percent, sped their time to market for integrations 6x, and grew their number of tech partners 4.5x in 6 months.
With tech partnerships, the right tech setup can dramatically affect ROI and how much revenue you can drive. You can check out ShipBob's story here: https://www.pandium.com/resources/shipbob-case-study/
- For those involved in tech partnerships, we wanted to share the story of our amazing client ShipBob, and detail how they reduced engineering costs by 70 percent, sped their time to market for integrations 6x, and grew their number of tech partners 4.5x in 6 months.
With tech partnerships, the right tech setup can dramatically affect ROI and how much revenue you can drive. You can check out ShipBob's story here: https://www.pandium.com/resources/shipbob-case-study/
New Partnered Podcast with @Tyrone Lingley!
https://partneredpodcast.com/episodes/011-ty-lingley-director-of-partnerships-at-unbounce
https://partneredpodcast.com/episodes/011-ty-lingley-director-of-partnerships-at-unbounce
Hey folks
Those of you who have wondered what a Customer Data Platform (CDP) is, this is for you..
CDP is a growing category in SaaS right now but it's still not easy to explain its value proposition. Even if one understands the value of adopting a CDP, there are so many other considerations when choosing the right vendor.
A part of the problem stems from the fact that using the term CDP to refer to a product or a feature is becoming a trend, making it even harder for people to understand the true value of a Customer Data Platform.
I made an attempt to fix that by writing a piece that explains in simple terms what a CDP does and helps figure out whether you need one or not.
Here's the article: https://dataled.academy/customer-data-platform/
Once you read it, let me know if you think you need a CDP for your business and I'd be glad to make some recommendations.
Cheers!
Those of you who have wondered what a Customer Data Platform (CDP) is, this is for you..
CDP is a growing category in SaaS right now but it's still not easy to explain its value proposition. Even if one understands the value of adopting a CDP, there are so many other considerations when choosing the right vendor.
A part of the problem stems from the fact that using the term CDP to refer to a product or a feature is becoming a trend, making it even harder for people to understand the true value of a Customer Data Platform.
I made an attempt to fix that by writing a piece that explains in simple terms what a CDP does and helps figure out whether you need one or not.
Here's the article: https://dataled.academy/customer-data-platform/
Once you read it, let me know if you think you need a CDP for your business and I'd be glad to make some recommendations.
Cheers!
Hi All - What exactly is an API? Authentication? Logging? And why does it matter to driving revenue? 
We field these questions regularly, so we created the _Integrations Handbook for Partnerships Leaders_. It defines all the tech terms you (or any non-technical person on your team) needs to know in plain English.
Don't let bad tech break good partnerships.
And it has a clickable Index if you want to use it as a reference book. https://www.pandium.com/resources/integrations-handbook-for-partnerships-leaders/
- What exactly is an API? Authentication? Logging? And why does it matter to driving revenue?
We field these questions regularly, so we created the _Integrations Handbook for Partnerships Leaders_. It defines all the tech terms you (or any non-technical person on your team) needs to know in plain English.
Don't let bad tech break good partnerships.
And it has a clickable Index if you want to use it as a reference book. https://www.pandium.com/resources/integrations-handbook-for-partnerships-leaders/
Posted the next in my Partnerships 101 on LinkedIn about regulated industries. Would love your thoughts! 
I've been regularly getting thousands of views on these posts - what topic should I cover next?
Want to share your nugget or story - I would love to tag you.
https://www.linkedin.com/posts/dweinberg_partnerships-partnerprograms-leadership-activity-6703882620280827904-JFae
I've been regularly getting thousands of views on these posts - what topic should I cover next?
Want to share your nugget or story - I would love to tag you.
https://www.linkedin.com/posts/dweinberg_partnerships-partnerprograms-leadership-activity-6703882620280827904-JFae
Just re-read "They Ask You Answer" (revised and update version) by Marcus Sheridan and had to share for those who haven't picked it up just yet. It's written more for inbound sales and content marketing audiences, but every anecdote is so applicable to how we are approaching and working with our Partners as digital consumers. Has anyone else read it?
Hi
I’m quite new to the Partnerships Management and I find it a bit difficult to find info specifically about PRM (understandable, that a lot from Marketing and Sales applies as well, but…). Would you suggest something really interesting and useful to read on PRM?
I’m quite new to the Partnerships Management and I find it a bit difficult to find info specifically about PRM (understandable, that a lot from Marketing and Sales applies as well, but…). Would you suggest something really interesting and useful to read on PRM?
You can jump in if you want - starts in 5min
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Dial by your location
Hey there, we interviewed with my company Bond, Peter Doherty, Senior Director Global Partnerships at Lightspeed POS - 
Why did Lightspeed start working with #partners and how did the #partnerships evolved over time ? How does the team at Lightspeed make sure they find the right partners ?
Peter tells us more about the #success and secrets behind Lightspeed’s Partnerships Programs... Full interview here: https://bit.ly/3jyTQUR . Have a good read and ping me for questions or comments ! :+1:
Why did Lightspeed start working with #partners and how did the #partnerships evolved over time ? How does the team at Lightspeed make sure they find the right partners ?
Peter tells us more about the #success and secrets behind Lightspeed’s Partnerships Programs... Full interview here: https://bit.ly/3jyTQUR . Have a good read and ping me for questions or comments ! :+1:
Hi All - if you have technology partnerships, eventually you have to market them. We broke down the 3 audiences (end users, business development teams, and developers) for integration marketplaces and the best ways to market to each one - with lots of examples. Check it out here:
https://www.pandium.com/2020/09/marketing-integrations-and-tech-partnerships-everything-you-need-to-know/
- if you have technology partnerships, eventually you have to market them. We broke down the 3 audiences (end users, business development teams, and developers) for integration marketplaces and the best ways to market to each one - with lots of examples. Check it out here:
https://www.pandium.com/2020/09/marketing-integrations-and-tech-partnerships-everything-you-need-to-know/
Hey Folks. Here are my latest ideas on the opportunities presented by B2B marketplace platforms for the buying and selling of [SaaS & enterprise technology/data/analytics] professional services, or what I call the "Platformization Of Professional Services".
For context, relative to this forum, here at MeasureMatch we're creating as much value as we can for buyers and sellers of services, which we're learning from to craft an environment for SaaS & enterprise software vendors to capture upside value through our Partner Hubs programme...which is free (no desire here to monetise on a commissions or referrals basis).
Read on... https://wearemeasurematch.com/Blog-Platformization-Of-Pro-Services-30Sep20.
All ideas welcomed.
Thx, James
For context, relative to this forum, here at MeasureMatch we're creating as much value as we can for buyers and sellers of services, which we're learning from to craft an environment for SaaS & enterprise software vendors to capture upside value through our Partner Hubs programme...which is free (no desire here to monetise on a commissions or referrals basis).
Read on... https://wearemeasurematch.com/Blog-Platformization-Of-Pro-Services-30Sep20.
All ideas welcomed
.
Thx, James
Great playbook/ebook on coselling with some actionable insights and benchmarks 
https://www.blog.cosell.io/ebook
https://www.blog.cosell.io/ebook
Hey @here! There’s a ton of us across #reads who are outputting blogs, social posts , podcasts, etc. — I thought it would be cool if we explored some ways we can help each other:
1. Exchange Guest Posts 2. Help promote each others content (likes, shares, engagement in groups) 3. Exchange links 4. Share podcasting opportunities (for features)
For anyone interested, comment the following:
• Your niche • Topics you blog about • Link to your site / Podcast • Which of the above are you looking for help with (guest posts, promotion on social, etc.) Let’s collaborate!
1. Exchange Guest Posts 2. Help promote each others content (likes, shares, engagement in groups) 3. Exchange links 4. Share podcasting opportunities (for features)
For anyone interested, comment the following:
• Your niche • Topics you blog about • Link to your site / Podcast • Which of the above are you looking for help with (guest posts, promotion on social, etc.) Let’s collaborate!
• Niche: Small Business, Professional Services (Consulting, Coaching, Real Estate, Law, Wealth Management)
• Topics: Productivity, Client Relationships, Closing Deals, Project & Task Management
• Website: https://www.marketcircle.com
• YouTube Channel: https://www.youtube.com/channel/UCDu2n3kPQejl-3lm6MJXB5g
• Blog: https://www.marketcircle.com/blog/
• Looking for: Guest posts, link-building, sharing content on social, collaborations, etc.
Hi All - I wanted to share an interview I did with Jaimie Fucillo, the VP of Partnerships at Mindbody. Mindbody is the largest booking and management software for studios and spas. They have attracted hundreds of technology partners (all of which build into them, not the other way around).
Jaimie shared why her team shifted to reporting to Product, how they judge the success of their partnerships, what changes they made in scaling from a dozen to 200+ partners, and lots of advice for other companies looking to build an effective tech partnership program.
You can read the whole interview here: https://pandium.com/2020/10/interview-with-jaimie-fucillo-vp-of-partnerships-at-mindbody/
- I wanted to share an interview I did with Jaimie Fucillo, the VP of Partnerships at Mindbody. Mindbody is the largest booking and management software for studios and spas. They have attracted hundreds of technology partners (all of which build into them, not the other way around).
Jaimie shared why her team shifted to reporting to Product, how they judge the success of their partnerships, what changes they made in scaling from a dozen to 200+ partners, and lots of advice for other companies looking to build an effective tech partnership program.
You can read the whole interview here: https://pandium.com/2020/10/interview-with-jaimie-fucillo-vp-of-partnerships-at-mindbody/
Hi there, I thought I would share my recording that I made after my round table discussion on Tuesday. It got a lot of participation and we had about 25+ attend. I am placing a link to the recording and will attach my powerpoint with notes as well. https://www.linkedin.com/feed/update/urnactivity:6727202523989499904/
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6727202523989499904/ "li"){kind=small}
activity:6727202523989499904/
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- Implement a high-performing event strategy for your company
Download your all-in-one VE Guide today!
https://bit.ly/33BHIg7
Hi all - I would love if you could take 5 minutes out of your day to share your experience with your tech stack. If you do, you will be entered to win a prize package including a $250 Amazon gift card.
Everyone who takes the survey can also elect to receive a free, early copy of "Partnership Tech Stack: Vendor Review" - which will cover 100+ software options as well as an overview of the different product categories in this rapidly evolving space. And why/when you might need to use each product type to reach your partnership objectives.
https://pandium.com/resources/partnership-software-survey/
- I would love if you could take 5 minutes out of your day to share your experience with your tech stack. If you do, you will be entered to win a prize package including a $250 Amazon gift card.
Everyone who takes the survey can also elect to receive a free, early copy of "Partnership Tech Stack: Vendor Review" - which will cover 100+ software options as well as an overview of the different product categories in this rapidly evolving space. And why/when you might need to use each product type to reach your partnership objectives.
https://pandium.com/resources/partnership-software-survey/
Hi all - we spoke to Nikiti Zhitkevich, the head of partnerships at PartnerStack, a leading PRM and partnership marketplace. He shared when and why you need a PRM, strategies for avoiding channel conflict, and how the partnership landscape is evolving.
https://pandium.com/2020/12/optimizing-your-partnerships-at-scale-an-interview-with-nikita-zhitkevich/
- we spoke to Nikiti Zhitkevich, the head of partnerships at PartnerStack, a leading PRM and partnership marketplace. He shared when and why you need a PRM, strategies for avoiding channel conflict, and how the partnership landscape is evolving.
https://pandium.com/2020/12/optimizing-your-partnerships-at-scale-an-interview-with-nikita-zhitkevich/
Hi all - we spoke to Sarbjeet Johal who was an engineer before leading partnership teams at Oracle, Rackspace, and Commerce One. He shared:
• a strategic framework for thinking about partnerships • the importance of setting up feedback loops • the impact of partners on your brand • how they approached partnerships at Oracle • advice for smaller partners • why we are in the age of hyper partnerships and ecosystems You can read the interview here: https://pandium.com/2021/01/the-age-of-hyper-partnerships-and-ecosystems-an-interview-with-sarbjeet-johal/
- we spoke to Sarbjeet Johal who was an engineer before leading partnership teams at Oracle, Rackspace, and Commerce One. He shared:
• a strategic framework for thinking about partnerships • the importance of setting up feedback loops • the impact of partners on your brand • how they approached partnerships at Oracle • advice for smaller partners • why we are in the age of hyper partnerships and ecosystems You can read the interview here: https://pandium.com/2021/01/the-age-of-hyper-partnerships-and-ecosystems-an-interview-with-sarbjeet-johal/
Hey everyone! This week Our CEO Mark Brigman spoke with Rich Gravelin, Director of Strategic Alliances at Harvard Business Publishing.
They spoke about:
• How Harvard leverages referral & channel partnerships
• Rich's insights he gained from reading the PARTNERNOMICS Book
• Partnership efficiency and the necessity of having internal alignment
• The best approach when it comes to negotiation
https://partnernomics.podbean.com/e/ep-35-rich-gravelin-alliance-leader-for-corporate-learning-harvard-business-publishing/
This week Our CEO Mark Brigman spoke with Rich Gravelin, Director of Strategic Alliances at Harvard Business Publishing.
They spoke about:
• How Harvard leverages referral & channel partnerships
• Rich's insights he gained from reading the PARTNERNOMICS Book
• Partnership efficiency and the necessity of having internal alignment
• The best approach when it comes to negotiation
https://partnernomics.podbean.com/e/ep-35-rich-gravelin-alliance-leader-for-corporate-learning-harvard-business-publishing/
Hey everyone! This week Mark Brigman spoke with Agnes Kim, Strategic Partner Lead, Gaming at Microsoft (Xbox).
Topics Covered:
• Different types of partnerships in the gaming industry
• Importance of understanding different cultures when leading international partnerships
• Advice/insights for women in Business Development & Partnering roles
• How Xbox is capitalizing on the massive and growing gaming market
https://partnernomics.podbean.com/e/ep-32-agnes-kim-senior-strategic-partner-manager-gaming-microsoft-xbox/
This week Mark Brigman spoke with Agnes Kim, Strategic Partner Lead, Gaming at Microsoft (Xbox).
Topics Covered:
• Different types of partnerships in the gaming industry
• Importance of understanding different cultures when leading international partnerships
• Advice/insights for women in Business Development & Partnering roles
• How Xbox is capitalizing on the massive and growing gaming market
https://partnernomics.podbean.com/e/ep-32-agnes-kim-senior-strategic-partner-manager-gaming-microsoft-xbox/
Hey everyone! This week Our CEO Mark Brigman spoke with Kelsey Peterson, Partnerships @ HubSpot.
Topics Covered:
• The evolution of HubSpot into what it is today
• A recently formed partnership between HubSpot and QuickBooks
• The challenges and opportunities HubSpot faces to continue helping businesses streamline the customer acquisition and nurturing process
• The importance of being internally aligned on partnering initiatives
https://partnernomics.podbean.com/e/kelsey-peterson-partnerships-hubspot/
This week Our CEO Mark Brigman spoke with Kelsey Peterson, Partnerships @ HubSpot.
Topics Covered:
• The evolution of HubSpot into what it is today
• A recently formed partnership between HubSpot and QuickBooks
• The challenges and opportunities HubSpot faces to continue helping businesses streamline the customer acquisition and nurturing process
• The importance of being internally aligned on partnering initiatives
https://partnernomics.podbean.com/e/kelsey-peterson-partnerships-hubspot/
Hey everyone! This week our CEO Mark Brigman spoke with Mo Ahmad, Vice President of Alliances & Channel @ SAP.
Topics Covered:
• Mo's transition from being a developer into the partnership lane
• How SAP is better leveraging the power of partnership through expansion of the digital ecosystem
• The view executives should have when approaching innovation
• Mo talks about his new project, Mo Proclamation
https://partnernomics.podbean.com/e/ep-39-mo-ahmad-vice-president-sap/
This week our CEO Mark Brigman spoke with Mo Ahmad, Vice President of Alliances & Channel @ SAP.
Topics Covered:
• Mo's transition from being a developer into the partnership lane
• How SAP is better leveraging the power of partnership through expansion of the digital ecosystem
• The view executives should have when approaching innovation
• Mo talks about his new project, Mo Proclamation
https://partnernomics.podbean.com/e/ep-39-mo-ahmad-vice-president-sap/
Hi everyone! We just launched our latest product called “Voting Portal 
” an easier way to centralize partner and integration requests https://www.apideck.com/voting-portal
” an easier way to centralize partner and integration requests https://www.apideck.com/voting-portal
Hi all - If you operate in the IT channel, check out our interview with the John Guido, the CEO and founder of P2P Global, a partner-to-partner marketplace. He shares:
• the evolving state of the IT ecosystem • why solution provider to solution provider partnerships are becoming so important (and what role SaaS companies play) • best practices for finding and managing partnerships in IT Read the interview here: https://pandium.com/2021/02/the-future-of-provider-to-provider-partnerships-interview-with-john-guido-ceo-and-founder-of-p2p-global/
- If you operate in the IT channel, check out our interview with the John Guido, the CEO and founder of P2P Global, a partner-to-partner marketplace. He shares:
• the evolving state of the IT ecosystem • why solution provider to solution provider partnerships are becoming so important (and what role SaaS companies play) • best practices for finding and managing partnerships in IT Read the interview here: https://pandium.com/2021/02/the-future-of-provider-to-provider-partnerships-interview-with-john-guido-ceo-and-founder-of-p2p-global/
Hey everyone! This week our CEO Mark Brigman spoke with Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AG.
Topics Covered:
• Partnering with major sumos
• Non-traditional partnerships to help bring innovation to Mercedes-Benz
• Recommendations for smaller companies and how they should manage the conversation with larger organizations
• Negotiation approach when speaking to larger companies
https://partnernomics.podbean.com/e/ep-41-michael-vormittag-head-of-innovation-partnerships-mercedes-benz-ag/
This week our CEO Mark Brigman spoke with Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AG.
Topics Covered:
• Partnering with major sumos
• Non-traditional partnerships to help bring innovation to Mercedes-Benz
• Recommendations for smaller companies and how they should manage the conversation with larger organizations
• Negotiation approach when speaking to larger companies
https://partnernomics.podbean.com/e/ep-41-michael-vormittag-head-of-innovation-partnerships-mercedes-benz-ag/
[Not annnnotthhhherrrr podcast....] 
Shameless self-promotion of Shameless plug for the new Partner Enablement Podcast that @Carina Shahin and I co-host. But, the feedback of the first 7 episodes has been amazing so I'm confident you will enjoy it
Premise: We talk to both agency partner and channel manager, as well as CRO/CEO to uncover what makes truly great partnerships and partner programs.
Episodes done: Vidyard, HubSpot, Okendo, Sendoso.
Upcoming episodes: SalesLoft, Unstack, Klaviyo...
https://youtu.be/BzTiw-ZOrNM
Shameless self-promotion of Shameless plug for the new Partner Enablement Podcast that @Carina Shahin and I co-host. But, the feedback of the first 7 episodes has been amazing so I'm confident you will enjoy it
Premise: We talk to both agency partner and channel manager, as well as CRO/CEO to uncover what makes truly great partnerships and partner programs.
Episodes done: Vidyard, HubSpot, Okendo, Sendoso.
Upcoming episodes: SalesLoft, Unstack, Klaviyo...
https://youtu.be/BzTiw-ZOrNM
Sunir hopped on the lastest episode of PartnerUp 
https://www.linkedin.com/posts/jaredfuller_business-development-aka-partnerships-is-activity-6772538836581969920-ZsQj
https://www.linkedin.com/posts/jaredfuller_business-development-aka-partnerships-is-activity-6772538836581969920-ZsQj
New post from Crossbeam! This post reviews how Google and HubSpot executed a comprehensive GTM strategy for their Ads Optimization Events tool, which resulted in a 232% increase in feature adoption five months post launch. Thank you @Jasmine Jenkins for the interview 
https://blog.crossbeam.com/an-inside-look-into-google-and-hubspots-gtm-strategy-for-their-ads-integration
https://blog.crossbeam.com/an-inside-look-into-google-and-hubspots-gtm-strategy-for-their-ads-integration
Hey everyone! This week our CEO Mark Brigman spoke with Matt Allard, Director of Strategic Alliances @ Dell.
Topics Covered:
• Matt discusses managing some of the key partnerships Dell has (Adobe and many more)
• The evolution of technology and business models
• Matt shares advice for small startups looking to partner with sumo companies
• The biggest changes coming within the next 5 years in technology and innovation
https://partnernomics.podbean.com/e/ep-40-matt-allard-director-of-strategic-alliancesdell/
This week our CEO Mark Brigman spoke with Matt Allard, Director of Strategic Alliances @ Dell.
Topics Covered:
• Matt discusses managing some of the key partnerships Dell has (Adobe and many more)
• The evolution of technology and business models
• Matt shares advice for small startups looking to partner with sumo companies
• The biggest changes coming within the next 5 years in technology and innovation
https://partnernomics.podbean.com/e/ep-40-matt-allard-director-of-strategic-alliancesdell/
Hey all - If anyone is looking to refine or put together a strategic plan for their SaaS partner program, we just released a guide on how to do it.
It includes:
• the 9 partner types and how exactly they fit in the SaaS Revenue Funnel • SaaS Partner Program Strategic Plan Template • Steps/process for rolling out tech and channel partner programs • Sample org charts and job descriptions for early and mid stage partner teams You can download the guide here: https://pandium.com/resources/guide-to-creating-a-saas-partner-program-strategic-plan/
- If anyone is looking to refine or put together a strategic plan for their SaaS partner program, we just released a guide on how to do it.
It includes:
• the 9 partner types and how exactly they fit in the SaaS Revenue Funnel • SaaS Partner Program Strategic Plan Template • Steps/process for rolling out tech and channel partner programs • Sample org charts and job descriptions for early and mid stage partner teams You can download the guide here: https://pandium.com/resources/guide-to-creating-a-saas-partner-program-strategic-plan/
"Should we publish our pricing on our website?" 
I hear this question from probably 50% or more of the 15-20 #SaaS companies I meet with each month.
On the one hand, withholding pricing gives your #prospects a reason to engage the #sales team—and potentially gives you margin to dance around with.
On the other hand, today's buyers conduct 50% or more of their buying journey online without even contacting sales and if they can't find pricing information easily, you could be disqualifying yourself from contention without even getting an at bat.
More insights in this blog we wrote on the topic: https://go.accelitymarketing.com/blog/increase-b2b-saas-sales-with-a-clear-pricing-page
Hope you find it helpful! Any thoughts?
I hear this question from probably 50% or more of the 15-20 #SaaS companies I meet with each month.
On the one hand, withholding pricing gives your #prospects a reason to engage the #sales team—and potentially gives you margin to dance around with.
On the other hand, today's buyers conduct 50% or more of their buying journey online without even contacting sales and if they can't find pricing information easily, you could be disqualifying yourself from contention without even getting an at bat.
More insights in this blog we wrote on the topic: https://go.accelitymarketing.com/blog/increase-b2b-saas-sales-with-a-clear-pricing-page
Hope you find it helpful! Any thoughts?
I had the opportunity to talk with Salesloft & JB Sales and dive deep into how they built successful partner programs separately but have created and even more incredible partnership together. This is one of the partnerships I am most fond of and learn A LOT from these individuals on a day to day basis. Take a listen and let me know your thoughts!!!
Hello Everyone! 
You all might be familiar with our guest this week, our CEO Mark Brigman chats with @Sunir Shah
Topics Covered:
• The importance of understanding the ecosystem that you're playing in
• Sunir shares his partnering success insights
• Opportunities that led him to starting AppBind and the unique benefits that their clients are achieving
• Why Microsoft’s partner centric strategy is coming for all of B2B
https://partnernomics.podbean.com/e/sunir-shah-president-appbind/
You all might be familiar with our guest this week, our CEO Mark Brigman chats with @Sunir Shah
Topics Covered:
• The importance of understanding the ecosystem that you're playing in
• Sunir shares his partnering success insights
• Opportunities that led him to starting AppBind and the unique benefits that their clients are achieving
• Why Microsoft’s partner centric strategy is coming for all of B2B
https://partnernomics.podbean.com/e/sunir-shah-president-appbind/
Hello Everyone! We have a must listen for anyone in the partnership space this week. Our CEO Mark Brigman chats with Bernie Brenner, CEO of Rollick, Founder of TrueCar, and Author of 'The Sumo Advantage'.
Topics Covered:
• From a CEO's perspective, how to approach the strategy of standing up a partnering program
• The importance of solidifying internal alignment before starting to recruit potential partners
• How term sheets can assist & evolve when having conversations with potential partners
• Bernie's approach when evaluating potential partners
https://partnernomics.podbean.com/e/bernie-brenner-ceo-rollick/
We have a must listen for anyone in the partnership space this week. Our CEO Mark Brigman chats with Bernie Brenner, CEO of Rollick, Founder of TrueCar, and Author of 'The Sumo Advantage'.
Topics Covered:
• From a CEO's perspective, how to approach the strategy of standing up a partnering program
• The importance of solidifying internal alignment before starting to recruit potential partners
• How term sheets can assist & evolve when having conversations with potential partners
• Bernie's approach when evaluating potential partners
https://partnernomics.podbean.com/e/bernie-brenner-ceo-rollick/
Have you ever wondered what it’s like to be trained as an enterprise account exec at a company like SAP?
Eric Shaver has trained over 15k salespeople in 33 countries over the past 12 years at companies like SAP and Gartner. He developed a unique value based selling approach that leverages linguistics (finance language) to capture the attention of executives at companies of any size (especially large enterprises) and drive sales cycles from concept to close using what they care about most - revenue.
JOIN THIS WEBINAR where Eric shares his years of experience from closing deals by breaking down enterprise sales psychology.
Get a glimpse of what it’s like to go through army-like large enterprise sales training, including: The biggest problem with salespeople that keeps them from seeing things from the buyer’s perspective
Why understanding financial outcomes and speaking the language of a CFO is important
A framework you can use to get from concept to close
(This webinar is hosted on eWebinar, and you can join at your own time.)
https://ilove.ewebinar.com/webinar/closing-deals-by-breaking-down-enterprise-sales-psychology-1017
Eric Shaver has trained over 15k salespeople in 33 countries over the past 12 years at companies like SAP and Gartner. He developed a unique value based selling approach that leverages linguistics (finance language) to capture the attention of executives at companies of any size (especially large enterprises) and drive sales cycles from concept to close using what they care about most - revenue.
JOIN THIS WEBINAR where Eric shares his years of experience from closing deals by breaking down enterprise sales psychology.
Get a glimpse of what it’s like to go through army-like large enterprise sales training, including:
The biggest problem with salespeople that keeps them from seeing things from the buyer’s perspective
Why understanding financial outcomes and speaking the language of a CFO is important
A framework you can use to get from concept to close
(This webinar is hosted on eWebinar, and you can join at your own time.)
https://ilove.ewebinar.com/webinar/closing-deals-by-breaking-down-enterprise-sales-psychology-1017
Hello Everyone! In this week's episode our CEO Mark Brigman sits down with Greg Unruh, Strategic Partnerships and Channel Sales Executive @ Shipware.
Topics Covered:
• Greg discusses his "Partner Pairing" approach that's helping Shipware's partner program accelerate
• The 'golden rule of channel partnerships'
• Getting buy in from executive leadership across all departments
• The culture shift that is required for partnership success
https://partnernomics.podbean.com/e/ep-48-greg-unruh-strategic-partnerships-and-channel-sales-executive-shipware/
In this week's episode our CEO Mark Brigman sits down with Greg Unruh, Strategic Partnerships and Channel Sales Executive @ Shipware.
Topics Covered:
• Greg discusses his "Partner Pairing" approach that's helping Shipware's partner program accelerate
• The 'golden rule of channel partnerships'
• Getting buy in from executive leadership across all departments
• The culture shift that is required for partnership success
https://partnernomics.podbean.com/e/ep-48-greg-unruh-strategic-partnerships-and-channel-sales-executive-shipware/
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6790914801091649537/ "li"){kind=small}
activity:6790914801091649537/
Hello Everyone! In this week's episode our CEO Mark Brigman sits down with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft.
Topics Covered:
• Commonalities Cecilia sees between Microsofts highest performing partners
• Challenges that Cecilia notices for partners in the 21st generation economy
• How Microsoft supports/enables partners to increase success and results
• What "Ecosystem's" are currently, and what is coming in the future of ecosystems
https://partnernomics.podbean.com/e/ep-cecilia-flombaum-global-ecosystems-lead-microsoft/
In this week's episode our CEO Mark Brigman sits down with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft.
Topics Covered:
• Commonalities Cecilia sees between Microsofts highest performing partners
• Challenges that Cecilia notices for partners in the 21st generation economy
• How Microsoft supports/enables partners to increase success and results
• What "Ecosystem's" are currently, and what is coming in the future of ecosystems
https://partnernomics.podbean.com/e/ep-cecilia-flombaum-global-ecosystems-lead-microsoft/
Enabling your partners to succeed is the most important thing you can do in a b2b partnership.
why personalization matters
why first impressions count
how to engage buyers online
https://partnerup.substack.com/p/enable-your-partners-to-be-the-vendor
why personalization matters
why first impressions count
how to engage buyers online
https://partnerup.substack.com/p/enable-your-partners-to-be-the-vendor
Want to improve your webinar game?
I got to chat with Faris Shiekh, founder of webinar consulting agency Professional Webinars, and the Growth Marketing Manager at 3D printing company formlabs.
Faris spent the last decade designing webinar strategies and campaigns for lead gen and customer success.
In this eWebinar, “Lessons Learned from a Webinar Growth Marketer Who Generated 20k+ Leads”, he shares: The best KPIs to judge a webinar’s success
His 4-step approach to effective webinar marketing
The tools and tricks to present like a pro (including his favorite setup)
This webinar is recurring so you can join at your own time. https://ilove.ewebinar.com/webinar/lessons-learned-from-a-webinar-growth-marketer-who-generated-20k-leads-1030
I got to chat with Faris Shiekh, founder of webinar consulting agency Professional Webinars, and the Growth Marketing Manager at 3D printing company formlabs.
Faris spent the last decade designing webinar strategies and campaigns for lead gen and customer success.
In this eWebinar, “Lessons Learned from a Webinar Growth Marketer Who Generated 20k+ Leads”, he shares:
The best KPIs to judge a webinar’s success
His 4-step approach to effective webinar marketing
The tools and tricks to present like a pro (including his favorite setup)
This webinar is recurring so you can join at your own time. https://ilove.ewebinar.com/webinar/lessons-learned-from-a-webinar-growth-marketer-who-generated-20k-leads-1030
Hello Everyone! In this week's episode our CEO Mark Brigman sits down with Mike Milich, Founder of SwiftNegotia.
Topics Covered:
• How negotiating strategic partnering deals differs from transactional commodity agreements
• The most important steps to take when negotiating partnering deals
• Where the common mistakes are made when negotiating
• The correlation between negotiating skills and relationships building
https://partnernomics.podbean.com/e/ep-52-mike-milich-founder-swiftnegotia/
In this week's episode our CEO Mark Brigman sits down with Mike Milich, Founder of SwiftNegotia.
Topics Covered:
• How negotiating strategic partnering deals differs from transactional commodity agreements
• The most important steps to take when negotiating partnering deals
• Where the common mistakes are made when negotiating
• The correlation between negotiating skills and relationships building
https://partnernomics.podbean.com/e/ep-52-mike-milich-founder-swiftnegotia/
Have you ever asked yourself whether you should bootstrap or raise venture capital?
ON THIS WEBINAR, I had a candid conversation with Lloyed Lobo about startup fundraising; how founders should think about capital and their journey.
Lloyed bootstrapped Boast.AI to 8-figures in revenue before taking $123m in funding.
On this webinar, we talked about: How Boast.AI started and why him and his cofounder decided to raise capital
How startups should think about external capital as it relates to their personal idea of success
The 9 questions every founder should ask themselves before raising capital
Lloyed is one of the few founders I’ve met who never lets his ego get in the way. I have so much respect for the way he approaches his business and I’m constantly learning from him, both in business and in life.
I hope this conversation will give you a different and fresh perspective on your business and your personal journey!
https://ilove.ewebinar.com/webinar/a-candid-conversation-on-startup-fundraising-bootstrapped-vs-venture-backed-1152
ON THIS WEBINAR, I had a candid conversation with Lloyed Lobo about startup fundraising; how founders should think about capital and their journey.
Lloyed bootstrapped Boast.AI to 8-figures in revenue before taking $123m in funding.
On this webinar, we talked about:
How Boast.AI started and why him and his cofounder decided to raise capital
How startups should think about external capital as it relates to their personal idea of success
The 9 questions every founder should ask themselves before raising capital
Lloyed is one of the few founders I’ve met who never lets his ego get in the way. I have so much respect for the way he approaches his business and I’m constantly learning from him, both in business and in life.
I hope this conversation will give you a different and fresh perspective on your business and your personal journey!
https://ilove.ewebinar.com/webinar/a-candid-conversation-on-startup-fundraising-bootstrapped-vs-venture-backed-1152
Hello Everyone! In this week's episode our CEO Mark Brigman chats with Andrey Lipattsev, Partnerships Lead - EMEA at Google.
Topics Covered:
• What the beginning steps of a project look like for Andrey working with Google's Chrome product team
• How Google has been able to sustain consistent innovation
• The importance of understanding your organizations mission and feeling personal attachment to that mission
• The two discuss international partnerships and working with different cultures all over the world
• Advice for executives beginning to double down on partnerships
https://partnernomics.podbean.com/e/ep-54-andrey-lipattsev-strategic-partner-manager-google/
In this week's episode our CEO Mark Brigman chats with Andrey Lipattsev, Partnerships Lead - EMEA at Google.
Topics Covered:
• What the beginning steps of a project look like for Andrey working with Google's Chrome product team
• How Google has been able to sustain consistent innovation
• The importance of understanding your organizations mission and feeling personal attachment to that mission
• The two discuss international partnerships and working with different cultures all over the world
• Advice for executives beginning to double down on partnerships
https://partnernomics.podbean.com/e/ep-54-andrey-lipattsev-strategic-partner-manager-google/
Released today: An update to our Partner Playbook! It’s all of our best stuff, organized and expanded.
Download it for 100% free: https://www.crossbeam.com/the-partner-playbook/
Select pages below
Download it for 100% free: https://www.crossbeam.com/the-partner-playbook/
Select pages below
You've connected your sales rep with your partner's sales rep — but what happens next?
Join @Sean Blanda (Crossbeam) on June 29th to get the top 15+ questions sales reps should ask partners while co-selling.
You'll get:Top questions your sales reps should ask partners to accelerate deals
Tips for staying top of mind so partners pass your team Ecosystem Qualified Leads on the regular
Advice for balancing the give-and-take relationship for both parties
Sign up for the webinar here. (If you can't make it, no worries! We'll send you the recording after.)
Join @Sean Blanda (Crossbeam) on June 29th to get the top 15+ questions sales reps should ask partners while co-selling.
You'll get:
Top questions your sales reps should ask partners to accelerate deals
Tips for staying top of mind so partners pass your team Ecosystem Qualified Leads on the regular
Advice for balancing the give-and-take relationship for both parties
Sign up for the webinar here. (If you can't make it, no worries! We'll send you the recording after.)
We recently interviewed Oren Stern, Head of Partnerships at monday.com
monday’s partner program has played a significant role in their organization's 3x YOY growth.
Oren shared his best pieces of advice on how to successfully build and grow a partner program :
1. “Make sure partners make money and make money fast.”
2. “Find dedicated resources: people that sell your solution only.”
3. “Find partners that align with your corporate values.”
4. “Take risks, test, learn, and adjust.”
Learn more about how Oren developed monday.com’s partner program in this article 
: https://www.kiflo.com/blog/monday-com-partner-program-growth
monday’s partner program has played a significant role in their organization's 3x YOY growth.
Oren shared his best pieces of advice on how to successfully build and grow a partner program :
1. “Make sure partners make money and make money fast.”
2. “Find dedicated resources: people that sell your solution only.”
3. “Find partners that align with your corporate values.”
4. “Take risks, test, learn, and adjust.”
Learn more about how Oren developed monday.com’s partner program in this article : https://www.kiflo.com/blog/monday-com-partner-program-growth
Bob Moore of Crossbeam was on the latest episode of PartnerUp and this is one of those shows you want to listen to and put in front of your C-suite. Promise.
https://www.linkedin.com/posts/robertjmoore_027-bob-moore-ceo-of-crossbeam-on-going-activity-6821459221419233280-vzsg
What do you want to hear next? What areas of ecosystem are keeping you up at night and what corners do you want to peer around?
LMK in the
https://www.linkedin.com/posts/robertjmoore_027-bob-moore-ceo-of-crossbeam-on-going-activity-6821459221419233280-vzsg
What do you want to hear next? What areas of ecosystem are keeping you up at night and what corners do you want to peer around?
LMK in the
Dropping last week’s show of PartnerUp where we had Jay McBain of Forrester — the maven of modern ecosystems — on.
Jay calls this decade “the decade of ecosystems” and explains why an ecosystem strategy is the ultimate competitive advantage.
This is the episode not just for you, but that you can send to you C-suite to align to your Ecosystem strategy.
Available wherever you get your pods and Youtube:
Link to the episode.
Jay calls this decade “the decade of ecosystems” and explains why an ecosystem strategy is the ultimate competitive advantage.
This is the episode not just for you, but that you can send to you C-suite to align to your Ecosystem strategy.
Available wherever you get your pods and Youtube:
Link to the episode.
This week, we interviewed Krishanth Thangarajah, the Head of Global Technology partnerships at Freshworks 
They have grown their tech partner program to over 1000+ apps and 400+ partners. Krishanth shared his best pieces of advice on how to successfully build and grow a tech partner program :
1. “Do your research before reaching out to partners.”
2. “Make sure partners’ goals align with yours.”
3. “Do not assume what worked with one ecosystem will work everywhere.”
4. “Empathy is one of the most important traits in partnership conversations.”
Learn more about how the Freshworks team developed their partner program in this article: https://www.kiflo.com/blog/freshworks-tech-partners-gtm
They have grown their tech partner program to over 1000+ apps and 400+ partners. Krishanth shared his best pieces of advice on how to successfully build and grow a tech partner program
:
1. “Do your research before reaching out to partners.”
2. “Make sure partners’ goals align with yours.”
3. “Do not assume what worked with one ecosystem will work everywhere.”
4. “Empathy is one of the most important traits in partnership conversations.”
Learn more about how the Freshworks team developed their partner program in this article: https://www.kiflo.com/blog/freshworks-tech-partners-gtm
By the year 2025, it’s projected that a third of global sales will come from partner ecosystems.
Partner ecosystems are how tech giants like Apple, Amazon, and Facebook extend their digital footprints.
So how can you get in on this?
You’ll need to get your sales leaders on board.
How do you convince sales leaders that partnerships are vital for growth?
Showing them the big picture
Let them know how partnerships fit into the company’s goals and strategies.
Digging into the data
Show them how much time partnerships save the sales team, and the success other companies have had.
Mapping out the next steps
Show them that you’ve already done the research on potential partners and have a game plan.
With all these things in your back pocket, executives will have to agree that partnerships are the way forward.
We wrote a piece to help you educate and get your executive team on board with partnerships
Hope this helps! https://partnered.com/post/how-to-effectively-educate-executives-on-the-value-of-partnerships-2021
Showing them the big picture
Let them know how partnerships fit into the company’s goals and strategies.
Digging into the data
Show them how much time partnerships save the sales team, and the success other companies have had.
Mapping out the next steps
Show them that you’ve already done the research on potential partners and have a game plan.
With all these things in your back pocket, executives will have to agree that partnerships are the way forward.
We wrote a piece to help you educate and get your executive team on board with partnerships
Hope this helps! https://partnered.com/post/how-to-effectively-educate-executives-on-the-value-of-partnerships-2021
Agencies, Agencies, Agencies with @Alex Glenn, Founder at PartnerPrograms.io.
Topics Covered:
• What are the different types of agencies and why understanding what they care about is so important • How to treat co-selling with agencies differently to ensure success • Why spending the time to understand agency motivations is crucial; hint: they don’t care about referrals as much as you think • What are the best practices to keep top of mind when building out agency partnerships • Where Alex sees the future of B2B agency partnerships heading https://partneredpodcast.com/episodes/agencies-with-alex-glenn
Identify strategic partnership opportunities
Find new customers
Increase sales
Our team at Partnered compiled best practices for leveraging and managing co-selling partnerships, so you’re set up for success.
At the end of the blog, you’ll know:
Where to look for your future partner
If your potential partner is the right fit for you
How to best manage your partnership
Share the knowledge with your team. Only up and to the right from here
https://partnered.com/post/find-new-customers-using-strategic-partnerships
Who’s ready for the Chief Partnerships Officer title?
Well, Braydan Young believes in it.
So much so that he changed his title to it.
Check out his answer on why he changed his title on the latest episode of PartnerUp:
https://www.linkedin.com/posts/braydanyoung_partnerships-partnerup-activity-6837028467104595969-vBZm
Well, Braydan Young believes in it.
So much so that he changed his title to it.
Check out his answer on why he changed his title on the latest episode of PartnerUp:
https://www.linkedin.com/posts/braydanyoung_partnerships-partnerup-activity-6837028467104595969-vBZm
Braydan talks a little bit about it in the podcast @DELETE OLD JARED PROFILE published above 
. A good partner is a partner that makes the customer more successful on the platform (the right integration, the right expert services through the right agency, etc)
. A good partner is a partner that makes the customer more successful on the platform (the right integration, the right expert services through the right agency, etc)
@François Grenier @Nikita Scott I also like Dahrmesh Shah's (Co-Founder Hubspot) definition of SaaS = Success-as-a-Service
Email templates
Do’s & don’ts for partner meetings
Loads of best practices
Our team at Partnered put together a guide on partnership strategies specifically for B2B Account Executives.
This guide will help AE’s to:
Know how to effectively navigate the partner ecosystem
WIN at every partner meeting.
Share the knowledge with your team.
Only to the right from here
https://partnered.com/customers/partnerships-strategies-for-b2b-account-executives-the-definitive-guide-2021
It’s that time of year again! Our SPECIAL ANNUAL EPISODE with @Jay McBain (Forrester) - The State of Partnerships (2021). In this special annual episode, Jay and Adam discuss where the SaaS partnership landscape is today and where it’s going.
“As you’re building your direct sales and direct marketing capabilities, you should be partnering from day one.”
https://partneredpodcast.com/episodes/the-state-of-partnerships-with-jay-mcbain-2021
Make sure to subscribe Apple Podcast or your favorite podcast listening platform to get updates every time new podcasts go live!
Did you know IBM is investing $1B into its partner ecosystem?
They aren’t alone. Many of the tech giants are adopting a partner-focused strategy and culture going forward.
Does it make you wonder “How can we apply that thinking here”?
Culture change is difficult. So, how do you convince the naysayers that a Partner-Focused culture is the way of the future?
It’s all about showing them what they’re missing. Find an Executive Cheerleader
Share Success Stories
Track EVERYTHING
We went in-depth on this topic in our latest article!Hope this helps.
https://partnered.com/post/how-to-transition-from-an-anti-partner-culture-to-a-partner-centric-culture
They aren’t alone. Many of the tech giants are adopting a partner-focused strategy and culture going forward.
Does it make you wonder “How can we apply that thinking here”?
Culture change is difficult. So, how do you convince the naysayers that a Partner-Focused culture is the way of the future?
It’s all about showing them what they’re missing.
Find an Executive Cheerleader
Share Success Stories
Track EVERYTHING
We went in-depth on this topic in our latest article!
Hope this helps.
https://partnered.com/post/how-to-transition-from-an-anti-partner-culture-to-a-partner-centric-culture
This month, we interviewed 
️Cody Jones, the Head of Global Partnerships & Channels at Zapier
Zapier grew their tech partner program from 800 to 4,000 app partners in under 5 years
Cody shared his best pieces of advice with us on how to scale a tech partner program:
1. “Document everything” 2. “Know your audience and speak their language” 3. “Give more value to your partners than you get”
https://www.kiflo.com/blog/how-zapier-partner-program
️Cody Jones, the Head of Global Partnerships & Channels at Zapier
Zapier grew their tech partner program from 800 to 4,000 app partners in under 5 years
Cody shared his best pieces of advice with us on how to scale a tech partner program:
1. “Document everything” 2. “Know your audience and speak their language” 3. “Give more value to your partners than you get”
https://www.kiflo.com/blog/how-zapier-partner-program
Hi all - Most organizations are leaving partner-driven revenue on the table. We spoke with Simon Bouchez, the CEO of Reveal, about the myriad ways you can collaborate with partners to drive growth.
He shares best practices for co-selling and co-marketing, how to track and leverage ecosystem qualified leads, and why partnerships should be seen as an extension of sales.
https://www.pandium.com/blogs/collaborating-with-partners-for-growth-interview-with-simon-bouchez
- Most organizations are leaving partner-driven revenue on the table. We spoke with Simon Bouchez, the CEO of Reveal, about the myriad ways you can collaborate with partners to drive growth.
He shares best practices for co-selling and co-marketing, how to track and leverage ecosystem qualified leads, and why partnerships should be seen as an extension of sales.
https://www.pandium.com/blogs/collaborating-with-partners-for-growth-interview-with-simon-bouchez
The one and only @Yarby (Terminus) has some big news to share today on the PartnerUp Podcast
I’ll let him do the explaining: https://www.linkedin.com/posts/yarby_thrilled-to-make-the-biggest-announcement-activity-6845717018684076032-a7qH
P.S. Don’t forget to totally steal his partner value mental model by tuning into the show - Value -> Trust -> Relationship -> ROI. Search PartnerUp wherever you get your pods to sub and listen in.
I’ll let him do the explaining: https://www.linkedin.com/posts/yarby_thrilled-to-make-the-biggest-announcement-activity-6845717018684076032-a7qH
P.S. Don’t forget to totally steal his partner value mental model by tuning into the show - Value -> Trust -> Relationship -> ROI. Search PartnerUp wherever you get your pods to sub and listen in.
Here are some tips I’ve found to help sales teams get the most out of their partner ecosystem:
Make sure you’re: Reciprocating and nourishing your partner relationships.
Integrating partnership processes into existing sales processes to make them second nature for sales teams.
Making sure your data is being used properly by using a platform like Partnered to give your sales teams key insights from partner data.
Auditing your list of partners to make sure you are aligned with values AND expectations.
Holding your partners accountable.
If you’d like to learn in more detail how to get the most out of your partner program, we wrote an article about it.
Dig into it here
https://partnered.com/post/5-simple-ways-to-get-the-most-out-of-your-partner-ecosystem
Otherwise, feel free to ask me any questions you may have directly! Hope this helps.
Make sure you’re:
Reciprocating and nourishing your partner relationships.
Integrating partnership processes into existing sales processes to make them second nature for sales teams.
Making sure your data is being used properly by using a platform like Partnered to give your sales teams key insights from partner data.
Auditing your list of partners to make sure you are aligned with values AND expectations.
Holding your partners accountable.
If you’d like to learn in more detail how to get the most out of your partner program, we wrote an article about it.
Dig into it here
https://partnered.com/post/5-simple-ways-to-get-the-most-out-of-your-partner-ecosystem
Otherwise, feel free to ask me any questions you may have directly! Hope this helps.
Hi all - Are your partner developers happy? Tech partnerships require engaged developers to deliver significant ROI.
Our new book covers how to enable your partner developers at every stage of their journey, from awareness to advocacy. Learn best practices for:
• Marketing to 3rd party developers • API design and documentations tools and processes • Sandbox accounts and developer portals • Enabling publication of apps and developers supporting the apps • Keeping developers engaged You can get the book here: https://www.pandium.com/resources/learn-how-to-create-an-exceptional-third-party-developer-experience
- Are your partner developers happy? Tech partnerships require engaged developers to deliver significant ROI.
Our new book covers how to enable your partner developers at every stage of their journey, from awareness to advocacy. Learn best practices for:
• Marketing to 3rd party developers • API design and documentations tools and processes • Sandbox accounts and developer portals • Enabling publication of apps and developers supporting the apps • Keeping developers engaged You can get the book here: https://www.pandium.com/resources/learn-how-to-create-an-exceptional-third-party-developer-experience
Getting your sales team on board with change can be a monumental task.
We found at least three ways to incentivize your teams to embrace partnerships.
Integrate partnership goals into targets
Rewards for working with their partners
Ignite the competitive spirit with gamification
We went in-depth on this topic in our latest article! Hope this helps. https://partnered.com/post/how-to-incentivize-your-sales-team-to-embrace-partnerships
What incentives work/have worked for you?
We found at least three ways to incentivize your teams to embrace partnerships.
Integrate partnership goals into targets
Rewards for working with their partners
Ignite the competitive spirit with gamification
We went in-depth on this topic in our latest article! Hope this helps. https://partnered.com/post/how-to-incentivize-your-sales-team-to-embrace-partnerships
What incentives work/have worked for you?
Another fresh podcast for the partnerships junkies
Product Position Changes & your Partners - how Signifyd executed a large positioning change with the help of their top partners:
• Knowing these two partner personas. • Understanding what it’s really like on that partnership island for both sides. • Megan’s favorite plan of attack for activating new agency partners. • Enablement structure strategies from James. • How Megan folded partnerships into Signifyd’s recent pivot. • The timeline and strategy to bring partners into PR. • Hiring your partner managers from an agency. • Driving value for your partners. • Final words of wisdom from Megan and James around partnerships-led product endeavors.
https://www.makethemfamous.fm/episode/how-signifyd-executed-a-large-positioning-change-with-the-help-of-their-top-partners-
Product Position Changes & your Partners - how Signifyd executed a large positioning change with the help of their top partners:
• Knowing these two partner personas. • Understanding what it’s really like on that partnership island for both sides. • Megan’s favorite plan of attack for activating new agency partners. • Enablement structure strategies from James. • How Megan folded partnerships into Signifyd’s recent pivot. • The timeline and strategy to bring partners into PR. • Hiring your partner managers from an agency. • Driving value for your partners. • Final words of wisdom from Megan and James around partnerships-led product endeavors.
https://www.makethemfamous.fm/episode/how-signifyd-executed-a-large-positioning-change-with-the-help-of-their-top-partners-
Email templates
Do’s & don’ts for partner meetings
Loads of best practices
Our team at Partnered put together a guide on partnership strategies specifically for B2B Account Executives.
This guide will help AE’s to:
Know how to effectively navigate the partner ecosystem
WIN at every partner meeting.
https://partnered.com/playbook/partnerships-strategies-for-b2b-account-executives-the-definitive-guide-2021
Did you know that nearly 60% of co-selling partnerships fail?
How do you beat the odds and set your partnerships up for success?
Make sure the partner is a good fit before rushing in.
Identify potential partner integrations for your customers.
Take time to understand each other’s products.
Set up quick and easy communication channels.
Learn more about these strategies in our latest blog post
https://partnered.com/post/close-more-saas-sales-with-coselling
How do you beat the odds and set your partnerships up for success?
Make sure the partner is a good fit before rushing in.
Identify potential partner integrations for your customers.
Take time to understand each other’s products.
Set up quick and easy communication channels.
Learn more about these strategies in our latest blog post
https://partnered.com/post/close-more-saas-sales-with-coselling
Building healthy partner relationships
Proper Etiquette for dealing with your partners
Best practices for nurturing these relationships and cadence
Our strategic guide for CSMs is here!
We break down the steps and best practices of how to successfully leverage partnerships to get set up for success.
Grab it for yourself and share it with your team
https://partnered.com/playbook/leveraging-partner-ecosystems-a-strategic-guide-for-customer-success-managers-2021
Hi all - it can be tough to decide how to allocate limited product and GTM resources on different integrations. We created a Google Sheet with a template framework for ranking different possible product integrations and deciding which ones to invest in most. You can access it here and add any thoughts or additions you have directly on the Sheet via a comment.
https://www.pandium.com/prioritizing-integrations-framework-and-google-sheet-template
- it can be tough to decide how to allocate limited product and GTM resources on different integrations. We created a Google Sheet with a template framework for ranking different possible product integrations and deciding which ones to invest in most. You can access it here and add any thoughts or additions you have directly on the Sheet via a comment.
https://www.pandium.com/prioritizing-integrations-framework-and-google-sheet-template
Latest episode of PartnerUp is live
https://www.linkedin.com/posts/jaredfuller_partnerup-partnerships-activity-6874036067914260480-zDdy
I've been waiting for this one for a long time. Finally, the real stories of partnerships from the inside are being told in Dave's upcoming release of "the partnerships economy"
https://www.linkedin.com/posts/jaredfuller_partnerup-partnerships-activity-6874036067914260480-zDdy
I've been waiting for this one for a long time. Finally, the real stories of partnerships from the inside are being told in Dave's upcoming release of "the partnerships economy"
BIG EVENT: Join us for Allan Adler vs Jay McBain - the Ecosystem Heavyweight Championship. 
Allan Adler, Managing Partner at Digital Bridge Partners, and Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems at Forrester, will be debating the future of the ecosystems live moderated by Adam Michalski. Sponsored by Partnered.com.
https://us02web.zoom.us/webinar/register/WN_usRY6RsXThmKsalBm6qVIw
Allan Adler, Managing Partner at Digital Bridge Partners, and Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems at Forrester, will be debating the future of the ecosystems live moderated by Adam Michalski. Sponsored by Partnered.com.
https://us02web.zoom.us/webinar/register/WN_usRY6RsXThmKsalBm6qVIw
ICYMI: The Ecosystem Heavyweight Championship (“the fight of the year”) between @Jay McBain, Principal Analyst at Forrester, and @Allan Adler, Managing Partner at Digital Bridge Partners is now available via podcast .
https://partneredpodcast.com/episodes/jay-mcbain-vs-allan-adler
https://partneredpodcast.com/episodes/jay-mcbain-vs-allan-adler
PartnerUp's 7 Predictions for Partner Ecosystems in 2022
I inevitably am going to tick some people off with this
What do you think?
https://www.linkedin.com/posts/jaredfuller_partnerships-gtm-activity-6886389230164029440-jiuf
I inevitably am going to tick some people off with this
What do you think?
https://www.linkedin.com/posts/jaredfuller_partnerships-gtm-activity-6886389230164029440-jiuf
We were fortunate enough to sit down with Ashleigh Gray, the leader behind Vidyard’s recent partner program success, for the next installment of our Greatest Minds in Partnership Series.
So, what did we learn from the VP of Strategic Partnerships for a top-rated B2B video platform boasting over 12 million users?
"We cannot treat all partners the same way… It is about looking at the whole portfolio and figuring out through several variables where the partner fits and what is going to work for them.”
Read more of Ashleigh’s incredible partner management insight here: https://www.kiflo.com/blog/vidyard-partner-program
So, what did we learn from the VP of Strategic Partnerships for a top-rated B2B video platform boasting over 12 million users?
"We cannot treat all partners the same way… It is about looking at the whole portfolio and figuring out through several variables where the partner fits and what is going to work for them.”
Read more of Ashleigh’s incredible partner management insight here: https://www.kiflo.com/blog/vidyard-partner-program
Big interview with Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce. We discuss the “Swim Lanes of Partnerships”, Best Practices for Customer Success, and how to explain “the Channel” to people outside of sales.
https://www.linkedin.com/feed/update/urn
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activity:6911673604879327232
How are PLG and Low Code/No Code re-shaping the ecosystem? Check it out here.
https://www.linkedin.com/feed/update/urnactivity:6912813499744210946/?commentUrn=[…]ment%3A(ugcPost%3A6912811511233097728%2C6912820426712702976)
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:6912813499744210946/?commentUrn=urn%3Ali%3Acomment%3A(ugcPost%3A6912811511233097728%2C6912820426712702976) "li"){kind=small}
activity:6912813499744210946/?commentUrn=[…]ment%3A(ugcPost%3A6912811511233097728%2C6912820426712702976)
We’ve now worked with hundreds of companies struggling to scale their webinar strategy. Here are the 5 typical scenarios of “webinar hell” 
that I see.
Maybe you can relate to some of them:
1. Early stage founders who are doing all of their product demos and customer onboardings by themselves
2. Growing companies with small customer success teams who are tasked with onboarding and training hundreds to hundreds of thousands of users
3. Large established companies that have a whole team dedicated to running webinars around the clock
4. Companies scaling an enterprise product and doing tons of demos every day
5. Product-led companies with lower-ticket subscriptions where high-touch models don’t make financial sense
In this article, I wrote about “How to Escape the Hell of Doing the Same Demo or Onboarding Webinar 1000X Over”: https://ewebinar.com/blog/webinar-hell
Is your sales team growing? 
Explore the Sales Content Hub for onboarding materials and tips on training. https://tinyurl.com/5t4zat63
Explore the Sales Content Hub for onboarding materials and tips on training. https://tinyurl.com/5t4zat63
Hi all - We showcased 8 ecosystem-first partner tools that can help you accelerate your partnerships - by reducing manual workflows, creating new opportunities, and better tracking partner influence. You can read the write up and get the link to the 8 bite-sized product demos here: https://www.pandium.com/blogs/8-of-the-most-innovative-saas-tools-for-partnerships
- We showcased 8 ecosystem-first partner tools that can help you accelerate your partnerships - by reducing manual workflows, creating new opportunities, and better tracking partner influence. You can read the write up and get the link to the 8 bite-sized product demos here: https://www.pandium.com/blogs/8-of-the-most-innovative-saas-tools-for-partnerships
You will want to bookmark this! Check out the Sales Content Hub for the latest resources to make your work life easier. https://tinyurl.com/5t4zat63
Howdy all - if you're in tech partnerships and want some hard data on product integrations, integration marketplaces, APIs, and partner portals at different stage SaaS companies then come to our webinar and get early access to our report on 400 SaaS companies.
This data is great for benchmarking your tech partner program and for getting more internal resources by showing what you need to be competitive in today's market.
For example, the average Series C company is now offering 78 product integrations to customers (meanwhile, the 100 largest SaaS companies provide an average of 621).
https://www.saasecosystemalliance.com/integrations-and-apis-at-400-leading-saas-companies
- if you're in tech partnerships and want some hard data on product integrations, integration marketplaces, APIs, and partner portals at different stage SaaS companies then come to our webinar and get early access to our report on 400 SaaS companies.
This data is great for benchmarking your tech partner program and for getting more internal resources by showing what you need to be competitive in today's market.
For example, the average Series C company is now offering 78 product integrations to customers (meanwhile, the 100 largest SaaS companies provide an average of 621).
https://www.saasecosystemalliance.com/integrations-and-apis-at-400-leading-saas-companies
4+ years,
50+ hours,
75+ Retention techniques,
Sharing with you the super resource that covers "Every SaaS Retention technique" out there
https://www.linkedin.com/pulse/every-saas-retention-technique-list-vishal-rewari/
Sharing with you the super resource that covers "Every SaaS Retention technique" out there
https://www.linkedin.com/pulse/every-saas-retention-technique-list-vishal-rewari/
Check out our podcast Between Product and Partnerships where we speak 1:1 and in depth with product, partnerships and engineering experts on all things building and scaling integrated product partnerships.
Watch our first two episodes on Building Integrations for Business Impact & Developer Experience for Partners and Customers on Youtube
Or listen on podcast platforms linked here: https://linktr.ee/BetweenProductandPartnerships
Watch our first two episodes on Building Integrations for Business Impact & Developer Experience for Partners and Customers on Youtube
Or listen on podcast platforms linked here
: https://linktr.ee/BetweenProductandPartnerships
We just released a report on how 400 SaaS companies at different stages are approaching APIs and integrations - including an analysis of the top 100 SaaS companies.
Gain valuable data to demonstrate the importance of investing in integrations, and a breakdown of integration trends, API and documentation characteristics, and approaches to the partner developer experience by stage and product category.
Get your copy of the report here: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Gain valuable data to demonstrate the importance of investing in integrations, and a breakdown of integration trends, API and documentation characteristics, and approaches to the partner developer experience by stage and product category.
Get your copy of the report here: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
14% of Revenue of 73 Public SaaS Companies comes from Non-recurring Revenue sources
Do you have one for your SaaS?
This has a playbook to add one
https://www.linkedin.com/pulse/nonrecurring-revenue-saas-playbook-vishal-rewari/
Do you have one for your SaaS?
This has a playbook to add one
https://www.linkedin.com/pulse/nonrecurring-revenue-saas-playbook-vishal-rewari/
podcast drop: Lessons learned from HubSpot when growing a partner program https://www.allbound.com/resource-center/the-partner-channel-podcast-season-2-episode-3/
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activity:6942520158116605952/
The 4th episode of Between Product and Partnerships is live 
with Priya Sukumar, the Director of Product Management at RingCentral.
In this episode Priya defines a user-centric approach to building integrations and shares processes she has used to implement this approach in her day-to-day work. She also give tactical advice on executing user research for integrations, beta testing, and staying on top of changes with internal & partner products that can effect integrations.
Access the video, audio podcast, and transcript using the links below:
YouTube video Podcast Links (Available on Spotify, Apple, Google Podcasts, & RSS feed) Transcript
with Priya Sukumar, the Director of Product Management at RingCentral.
In this episode Priya defines a user-centric approach to building integrations and shares processes she has used to implement this approach in her day-to-day work. She also give tactical advice on executing user research for integrations, beta testing, and staying on top of changes with internal & partner products that can effect integrations.
Access the video, audio podcast, and transcript using the links below:
YouTube video Podcast Links (Available on Spotify, Apple, Google Podcasts, & RSS feed) Transcript
Have you checked out Crossbeams newest article? The Beginner’s Guide to SaaS Tech Partnerships? https://www.crossbeam.com/blog/the-beginners-guide-to-saas-tech-partnerships/
I have to admit, their video was worth watching all on its own with the finger monster, astronaut, and cat toys
I have to admit, their video was worth watching all on its own with the finger monster, astronaut, and cat toys
Content drops below:
Read for today:
“Building an ecosystem is more than just adding partners to your home page. It requires trust, collaboration, and business alignment. In fact, there’s a whole science behind building mutually beneficial partner ecosystems, which we call Partner LifeTime Value, a powerful combination of strategy and investment. It leverages Your People, Your Partners, and Your Program.”
https://channelmarketerreport.com/2022/06/to-build-strategic-partner-ecosystems-that-drive-growth-start-here/
Today’s Read: Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreach, and join the conversation as they cover how to go-to-market on cloud marketplaces.
https://www.allbound.com/resource-center/the-partner-channel-podcast-season-2-episode-4/
Today’s Read: The Secrets of Preparing your Channel for an Economic Downturn from Allbound https://www.allbound.com/resource-center/the-secrets-to-preparing-your-channel-for-an-economic-downturn/
Today’s read: A Hiring Manager’s Guide To Partnerships Roles And Job Titles
Are you looking to hire this year? Check out Crossbeam’s article! https://www.crossbeam.com/blog/a-hiring-managers-guide-to-partnerships-roles-and-job-titles/
We're collaborating with Partnership Leaders on a partner benchmarking survey. We want to help channel leaders better understand how the economic downturn has impacted their peers in H1 2022.
Please take the survey here.
It's anonymous and we'll aggregate this data and share valuable insights with all participants.
Today’s Read: https://www.forbes.com/sites/forbesagencycouncil/2022/06/23/partnerships-a-great-way[…]rust-and-become-more-relevant-with-consumers/?sh=3b361274a46c. — Welcome to the New World of Trusted Advisors a.k.a. Partnerships!
Today’s Read: If you haven’t had the opportunity to go through all the articles from Crossbeam, today is the day to do that! To get you started: https://www.crossbeam.com/blog/partnerships-team-org-charts/
Happy reading!
Today’s Read: Partnership Marketing 101: The Simplified Guide for 2022
This guide aims to take a deeper dive into the world of partner marketing, how it all works, and how you can establish powerful and lasting partnership relationships based on clear objectives, rewards, and metrics.
https://partnerize.com/resources/blog/partnership-marketing-101-the-simplified-guide-for-2022
For our 5th Podcast Episode of Between Product & Partnerships we spoke with Chris Lavoie, the Technology Partnerships Lead at Gorgias. Almost 2 years ago, Chris was the only Tech Partnerships Manager at Gorgias. Since then, their tech partnership team has grown to a team of 6, launched an app marketplace with 75+ integrations, and become a million-dollar ARR channel.
In this interview, he shares advice for growing a technology partnerships team, what he looks for when hiring tech partner managers, metrics and tools for measuring the success of tech partnerships, and how his team audits their investment in new and existing partners.
Access the video, audio podcast, and transcript using the links below:
Podcast Links (Available on Spotify, Apple, Google Podcasts, & RSS feed) YouTube video Transcript
we spoke with Chris Lavoie, the Technology Partnerships Lead at Gorgias. Almost 2 years ago, Chris was the only Tech Partnerships Manager at Gorgias. Since then, their tech partnership team has grown to a team of 6, launched an app marketplace with 75+ integrations, and become a million-dollar ARR channel.
In this interview, he shares advice for growing a technology partnerships team, what he looks for when hiring tech partner managers, metrics and tools for measuring the success of tech partnerships, and how his team audits their investment in new and existing partners.
Access the video, audio podcast, and transcript using the links below:
Podcast Links (Available on Spotify, Apple, Google Podcasts, & RSS feed) YouTube video Transcript
Today’s read is by @Jessie Shipman
https://partnerhacker.com/trust-enablement/
Partners in a given ecosystem have to trust one-another and the value that they each bring. They have to know how to work together in synchrony to bring value _together_, for their common customers
So, how do we get to trust? What role does partner enablement play in fostering the level of trust needed to achieve common goals and deliver on promised value?
Today’s Read: Need a Partner Enablement Program but Don’t Know Where to Start?
When your first instinct is to ask “what content do I use, and where does it live”, simply stop, breathe, and remind yourself that partnerships is about connections and trust, and enablement is about helping folks to understand the business value of both in order to change their behavior. https://partnerhacker.com/need-a-partner-enablement-program-but-dont-know-where-to-start/
Today’s Read: First Giver Advantage brought to us from @Mario Tarabbia
Don’t ask your partners to do something for you first. Do something for them.
https://partnerhacker.com/first-giver-advantage/
Check out our latest podcast episode of Between Product & Partnerships . We spoke with Ian Cugniere, the Program Manager for the App Marketplace at Aircall. In this interview, Ian talks about his transition into technology partnerships from community management and shares:
*Why app marketplaces are attractive to customers and partners.
*How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships.
*Advice and examples of ways to provide a good partner experience at scale for long-tail partners and partner developers.
Access the video, audio podcast, and transcript using the links below: Podcast Links, YouTube video, Transcript
. We spoke with Ian Cugniere, the Program Manager for the App Marketplace at Aircall. In this interview, Ian talks about his transition into technology partnerships from community management and shares:
*Why app marketplaces are attractive to customers and partners.
*How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships.
*Advice and examples of ways to provide a good partner experience at scale for long-tail partners and partner developers.
Access the video, audio podcast, and transcript using the links below: Podcast Links, YouTube video, Transcript
Hi everyone! Crossbeam has put together a guide on how to increase your account-mapping wins with:
• Retention and vetting • Pipeline review • Deal acceleration • Net new opportunities Download 4 Easy Wins for free today.
PS: We've got guides on building integrations and co-selling dropping later this month!
Check out our latest podcast episode of Between Product & Partnerships . We spoke with Kalen Kimm, the Strategic Partnerships Director at Jebbit on:
*Best practices and pitfalls for enabling sales teams to leverage partner data.
*Processes and tech he has used to track partner influence and attribution on sales.
*Advice for quantifying the value of partner influence within a burgeoning partner program.
Listen to the podcast or read the transcript here:
. We spoke with Kalen Kimm, the Strategic Partnerships Director at Jebbit on:
*Best practices and pitfalls for enabling sales teams to leverage partner data.
*Processes and tech he has used to track partner influence and attribution on sales.
*Advice for quantifying the value of partner influence within a burgeoning partner program.
Listen to the podcast or read the transcript here:
"TRUST IS THE NEW DATA"
Jarred Fuller
This guys is amazing back-to-back unicorns (PandaDoc, Drift). Awarded as Entrepreneur's Top 10 Most Innovative Sales Leaders.
Do yourself and favour and download this playbook and here from https://www.partnerhandbook.com/ enjoy
Do yourself and favour and download this playbook and here from https://www.partnerhandbook.com/ enjoy
As most people in this channel know, partner operations and programs are incredibly challenging right now due to the shifting business model, number of stakeholders internally and externally, and the evolving partner tech stack.
At HubSpot, we teamed up with Canalys and Jay McBain and Partnership Leaders to conduct a partner operations survey. With the survey, we're aiming to get 500 responses and collect true market data on how organizations of different sizes are running their partner operations, what their blockers and pain points are, and the business impact. If you take the 8 minute survey, you'll get the anonymized data after the report is released.
I know people's instinct is to avoid surveys even if the topic sounds relevant but I would love if you could take the 8 minutes out of your day to help contribute to our collective knowledge on this, which we're going to be sharing back to the community with a report (and the data for people who take it). https://link.partnershipleaders.com/surveypartnerops
At HubSpot, we teamed up with Canalys and Jay McBain and Partnership Leaders to conduct a partner operations survey. With the survey, we're aiming to get 500 responses and collect true market data on how organizations of different sizes are running their partner operations, what their blockers and pain points are, and the business impact. If you take the 8 minute survey, you'll get the anonymized data after the report is released.
I know people's instinct is to avoid surveys even if the topic sounds relevant but I would love if you could take the 8 minutes out of your day to help contribute to our collective knowledge on this, which we're going to be sharing back to the community with a report (and the data for people who take it).
https://link.partnershipleaders.com/surveypartnerops
Just Released - The 2022 Guide for Building and Launching an In-App Integration Marketplace.
SaaS companies are recognizing the importance of integrations for their customers. Offering them a marketplace experience with user-tested integrations is a great way to increase adoption, improve retention and meet other business goals.
Along with outlines and worksheets on getting more internal resources to build the marketplace, we’ve included a bunch of new sections with contributions from tech partnerships and product experts.
See the video below for more details on what chapters are included, what’s been added, and some of our contributors.
You can download the guide here
SaaS companies are recognizing the importance of integrations for their customers. Offering them a marketplace experience with user-tested integrations is a great way to increase adoption, improve retention and meet other business goals.
Along with outlines and worksheets on getting more internal resources to build the marketplace, we’ve included a bunch of new sections with contributions from tech partnerships and product experts.
See the video below for more details on what chapters are included, what’s been added, and some of our contributors.
You can download the guide here
New Release - Inside the SMB SaaS Technology Buying Process - Report
Do SMBs always look for the cheapest option when buying SaaS technology?
Learn the answer to this question and more in the new report.
This report summarizes the results of a Zomentum-commissioned study to gain insights about SMB decision-makers. It explores SMB perspectives on:
Why, how, and where they invest in technology.
How they gather information and assess SaaS applications.
What role partners play in the SaaS buying process.
How partners can help and influence them in their purchase decisions.
Download the report here
Do SMBs always look for the cheapest option when buying SaaS technology?
Learn the answer to this question and more in the new report.
This report summarizes the results of a Zomentum-commissioned study to gain insights about SMB decision-makers. It explores SMB perspectives on:
Why, how, and where they invest in technology.
How they gather information and assess SaaS applications.
What role partners play in the SaaS buying process.
How partners can help and influence them in their purchase decisions.
Download the report here
How can young startups go about doing marketing to get Product Market Fit early on a tight budget?
Learn from @Sunir Shah, President at Cloud Software Association & CEO at AppBind as he answers monumental questions like these on the new video podcast episode of our ‘Product Marketing Show’ which drops today!
Link: https://www.youtube.com/watch?v=RZ82V2oFDzg
Learn from @Sunir Shah, President at Cloud Software Association & CEO at AppBind as he answers monumental questions like these on the new video podcast episode of our ‘Product Marketing Show’ which drops today!
Link: https://www.youtube.com/watch?v=RZ82V2oFDzg
We recently released our 2022 Guide for Building and Launching an In-App Integration Marketplace.
Offering SaaS customers a marketplace experience with user-tested integrations is a great way to increase adoption, improve retention and meet other business goals.
Along with outlines and worksheets on getting more internal resources to build the marketplace, we’ve included a bunch of new sections with contributions from tech partnerships and product experts.
Download the guide here
Offering SaaS customers a marketplace experience with user-tested integrations is a great way to increase adoption, improve retention and meet other business goals.
Along with outlines and worksheets on getting more internal resources to build the marketplace, we’ve included a bunch of new sections with contributions from tech partnerships and product experts.
Download the guide here
Big update from Crossbeam! Partnered (acquired by Crossbeam in July) is now Crossbeam Sales Edge.
If Crossbeam is LinkedIn. Sales Edge is LinkedIn Sales Navigator. Purpose-built for enabling your sales team to leverage all your Crossbeam overlaps from the 11,000+ company network for co-selling.
As anyone here knows, partnerships are no longer optional. They’re mainstream. And Crossbeam Sales Edge is your tool to crush your partner sourced and influenced goals like never before.
You can learn more as well as get a demo here: https://www.crossbeam.com/blog/sales-edge-ecosystem-led-best-practices/
If Crossbeam is LinkedIn. Sales Edge is LinkedIn Sales Navigator. Purpose-built for enabling your sales team to leverage all your Crossbeam overlaps from the 11,000+ company network for co-selling.
As anyone here knows, partnerships are no longer optional. They’re mainstream. And Crossbeam Sales Edge is your tool to crush your partner sourced and influenced goals like never before.
You can learn more as well as get a demo here: https://www.crossbeam.com/blog/sales-edge-ecosystem-led-best-practices/
Start the year off with a bang - We've compiled some of our best templates for you here.
In case you missed it...
Succeeding in the European Partner Ecosystem
@Bernhard Friedrichs, Founder of PartnerXperience and @Rob Rebholz, Co-Founder & CEO at Superglue
On this episode, Bernhard Friedrichs, Founder of PartnerXperience and Rob Rebholz, Co-Founder and CEO at Superglue, speak about succeeding in the European partner ecosystem.
PartnerXperience helps B2B SaaS businesses unlock the power of partnerships. Its founder, Berhard Friedrichs, has spent the last 15 years building partnerships globally. Superglue is a partner engagement platform. The co-founder, Rob Rebholz, has built and scaled MarTech companies, and now drives over 70% of revenue via partners.
_The discussion centers on the primary differences between partnering in Europe vs. the US._
Europe consists of 27 countries and cultures, and as such, Bernhard and Rob discuss the challenges involved. They address topics such as opportunities, misconceptions, legal regulations, identification of local champions, onboarding partners and building loyalty in a European environment, as well as entry point strategies.
Says Rob: _“Partnering opportunities in Europe are massive, if you do it right.”_
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/12/succeeding-in-the-european-partner-ecosystem/
iTunes
Spotify
YouTube
Succeeding in the European Partner Ecosystem
@Bernhard Friedrichs, Founder of PartnerXperience and @Rob Rebholz, Co-Founder & CEO at Superglue
On this episode, Bernhard Friedrichs, Founder of PartnerXperience and Rob Rebholz, Co-Founder and CEO at Superglue, speak about succeeding in the European partner ecosystem.
PartnerXperience helps B2B SaaS businesses unlock the power of partnerships. Its founder, Berhard Friedrichs, has spent the last 15 years building partnerships globally. Superglue is a partner engagement platform. The co-founder, Rob Rebholz, has built and scaled MarTech companies, and now drives over 70% of revenue via partners.
_The discussion centers on the primary differences between partnering in Europe vs. the US._
Europe consists of 27 countries and cultures, and as such, Bernhard and Rob discuss the challenges involved. They address topics such as opportunities, misconceptions, legal regulations, identification of local champions, onboarding partners and building loyalty in a European environment, as well as entry point strategies.
Says Rob: _“Partnering opportunities in Europe are massive, if you do it right.”_
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/12/succeeding-in-the-european-partner-ecosystem/
iTunes
Spotify
YouTube
In case you missed it...
The Value of Tech Partnerships From Two Viewpoints
Francois Grenier, Head of Platform Partnerships at Laika
On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.
Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform. For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.
In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/17/the-value-of-tech-partnerships-from-two-viewpoints/
iTunes
Spotify
YouTube
The Value of Tech Partnerships From Two Viewpoints
Francois Grenier, Head of Platform Partnerships at Laika
On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.
Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform. For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.
In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/17/the-value-of-tech-partnerships-from-two-viewpoints/
iTunes
Spotify
YouTube
Hi everyone, I released a short article on why partner ≠ customers. Looking forward to your thoughts and comments. https://www.linkedin.com/feed/update/urnactivity:7024360101998202880/
![li](https://www.linkedin.com/feed/update/urn<img title="li" alt="li" src="http://www.cloudsoftwareassociation.com/images/emojis/li.png" height="16" width="16"/>activity:7024360101998202880/ "li"){kind=small}
activity:7024360101998202880/
In case you missed it...
Navigating Microsoft Is an Employee-Based Network Approach
Neeti Gupta, Head of Hyperscaler Business Development and Alliances - Microsoft at VMware
On this episode, Neeti Gupta, Head of Hyperscaler Business Development and Alliances (Microsoft) at VMware — a cloud computing and virtualization technology company that runs on Microsoft Windows, Linux and macOS — shares partnering secrets about approaching and navigating the 300,000-employee conglomerate that is Microsoft.
Neeti says, _“With Microsoft, you have to follow the system to navigate the system. Help other people and they’ll help you.”_
Listen in to learn how to win with Microsoft!
Where to listen:
Blog
iTunes
Spotify
YouTube
Navigating Microsoft Is an Employee-Based Network Approach
Neeti Gupta, Head of Hyperscaler Business Development and Alliances - Microsoft at VMware
On this episode, Neeti Gupta, Head of Hyperscaler Business Development and Alliances (Microsoft) at VMware — a cloud computing and virtualization technology company that runs on Microsoft Windows, Linux and macOS — shares partnering secrets about approaching and navigating the 300,000-employee conglomerate that is Microsoft.
Neeti says, _“With Microsoft, you have to follow the system to navigate the system. Help other people and they’ll help you.”_
Listen in to learn how to win with Microsoft!
Where to listen:
Blog
iTunes
Spotify
YouTube
In case you missed it...
How To Win With Google
Samrah Khan, Global Head of Supply Industry Technology & Data Partners at Google
On this episode, Samrah explains how to win with Google in a partnership scenario.
The partners that are most successful with Google are those that leverage Google’s culture of innovation, take a transformational approach, have a narrow focus and come with a firm business plan. To get all the details from Samrah, check out the full episode!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/24/how-to-win-with-google/
iTunes
Spotify
YouTube
How To Win With Google
Samrah Khan, Global Head of Supply Industry Technology & Data Partners at Google
On this episode, Samrah explains how to win with Google in a partnership scenario.
The partners that are most successful with Google are those that leverage Google’s culture of innovation, take a transformational approach, have a narrow focus and come with a firm business plan. To get all the details from Samrah, check out the full episode!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/24/how-to-win-with-google/
iTunes
Spotify
YouTube
In case you missed it...
The Key to Successful Agency Partnerships in 2023
Alex Glenn, CEO at Partnerhub & Sunir Shah, CEO at AppBind
On this episode, Alex Glenn and Sunir Shah discuss the keys to successful agency partnerships in 2023.
Marketing dominates the conversation. The top pain points addressed include not being able to fill the pipeline, activating dormant partners and avoiding the partner “friend zone”, practical methods of building pipelines for an outbound and inbound strategy, as well as strategies to identify shadow channel partners and incentivizing sales teams.
The discussion offers practical insights, such as providing great service to agencies and what that really means. Check it out!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/31/the-key-to-successful-agency-partnerships-in-2023-2/
iTunes
Spotify
YouTube
The Key to Successful Agency Partnerships in 2023
Alex Glenn, CEO at Partnerhub & Sunir Shah, CEO at AppBind
On this episode, Alex Glenn and Sunir Shah discuss the keys to successful agency partnerships in 2023.
Marketing dominates the conversation. The top pain points addressed include not being able to fill the pipeline, activating dormant partners and avoiding the partner “friend zone”, practical methods of building pipelines for an outbound and inbound strategy, as well as strategies to identify shadow channel partners and incentivizing sales teams.
The discussion offers practical insights, such as providing great service to agencies and what that really means. Check it out!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/01/31/the-key-to-successful-agency-partnerships-in-2023-2/
iTunes
Spotify
YouTube
Hi everyone! I recently had the extreme pleasure of sitting down with Shawn Li, VP of Partnerships at Flip CX, for his Greatest Minds in Partnerships interview.
He explained that essentially any partnership meeting—whether it's a pitch, onboarding, or training meeting—should never be focused on you.
The focus should be on making the partner see themselves in the story you're telling by:
Using their language & motivations
Explaining what they are doing & why they are doing it
Show them how to achieve & empower them to take the next steps
Learn Shawn's approach to driving meaningful meetings and winning the hearts and minds of partners here!
He explained that essentially any partnership meeting—whether it's a pitch, onboarding, or training meeting—should never be focused on you.
The focus should be on making the partner see themselves in the story you're telling by:
Using their language & motivations
Explaining what they are doing & why they are doing it
Show them how to achieve & empower them to take the next steps
Learn Shawn's approach to driving meaningful meetings and winning the hearts and minds of partners here!
How to build a brand on a budget? 
Learn from Dawn Liu, Head of Marketing & Communications Singapore at IBM as she answers daunting questions like these on the new YouTube episode of ‘The Product Marketing Show’ with our founder Rish!
Link: https://www.youtube.com/watch?v=M8NxYYOQxkk&list=PLRvVyxL4rqqsn-3QBIZO2MfuqRDwr5sKz&index=24
Learn from Dawn Liu, Head of Marketing & Communications Singapore at IBM as she answers daunting questions like these on the new YouTube episode of ‘The Product Marketing Show’ with our founder Rish!
Link: https://www.youtube.com/watch?v=M8NxYYOQxkk&list=PLRvVyxL4rqqsn-3QBIZO2MfuqRDwr5sKz&index=24
In case you missed it...
Strategies for Partnering With Cloud Providers
On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.
The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/02/28/strategies-for-partnering-with-cloud-providers-2/
iTunes
Spotify
YouTube
Strategies for Partnering With Cloud Providers
On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.
The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/02/28/strategies-for-partnering-with-cloud-providers-2/
iTunes
Spotify
YouTube
How do you measure success in customer education?
Take a moment to learn from the sagacious Erika Putinsky, Vice President of Customer Education at Mailchimp, as she addresses pertinent questions like these on the new episode of the 'New Things In Customer Education Show'!
Hop on to Spotify to hear the full audio podcast today! Link: https://open.spotify.com/show/1187KaLv34TuwlTuhCGJ8a
Take a moment to learn from the sagacious Erika Putinsky, Vice President of Customer Education at Mailchimp, as she addresses pertinent questions like these on the new episode of the 'New Things In Customer Education Show'!
Hop on to Spotify to hear the full audio podcast today!
Link: https://open.spotify.com/show/1187KaLv34TuwlTuhCGJ8a
Hi all! I made a software Video Report recently - I would genuinely love to know your feedback on it 
the good and the bad. DM me what you think
Read it here- https://videomarketing.contentbeta.com/
the good and the bad. DM me what you think
Read it here- https://videomarketing.contentbeta.com/
In case you missed it...
Building an App Marketplace and Why It Matters
On this episode, @Cody Sunkel (Partner Fleet), Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding, Product Manager, Developer Platform and Ecosystem at Clari — a revenue platform that improves efficiency, predictability and growth — talk about building an app marketplace.
This is a pertinent discussion because integrations are fast becoming one of the top buyer considerations. In fact, a company’s marketplace is often one of the top three most visited web assets. Check out the episode for all the insights!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/04/04/building-an-app-marketplace-and-why-it-matters-2/
iTunes
Spotify
YouTube
Building an App Marketplace and Why It Matters
On this episode, @Cody Sunkel (Partner Fleet), Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding, Product Manager, Developer Platform and Ecosystem at Clari — a revenue platform that improves efficiency, predictability and growth — talk about building an app marketplace.
This is a pertinent discussion because integrations are fast becoming one of the top buyer considerations. In fact, a company’s marketplace is often one of the top three most visited web assets. Check out the episode for all the insights!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/04/04/building-an-app-marketplace-and-why-it-matters-2/
iTunes
Spotify
YouTube
If you missed the "tactical practical guide to getting (and saving deals)" using Crossbeam, Reveal, PartnerStack, Gong and Slack ... you can now watch the replay with Cory and hosted by @Justin Zimmerman
Check out this insightful session
https://www.linkedin.com/posts/justinzim_if-you-missed-todays-tactical-practical-acti[…]893921333248-ghkD?utm_source=share&utm_medium=member_desktop
Multipurpose, high volume SaaS integrations fail in 1 of 3 ways 
:
1. They do not accomplish what the user needs to do 2. They are hard to set up, install, and manage 3. They do not sync data or return errors Download our end-to-end guide on how to treat the integration process as a product development and management effort, rather than a one-time custom development project.
It's packed with practical tips and templates to help you prioritize, design, develop, launch, support, and iterate on your SaaS integrations.
Download it here:
:
1. They do not accomplish what the user needs to do 2. They are hard to set up, install, and manage 3. They do not sync data or return errors Download our end-to-end guide on how to treat the integration process as a product development and management effort, rather than a one-time custom development project
.
It's packed with practical tips and templates to help you prioritize, design, develop, launch, support, and iterate on your SaaS integrations.
Download it here
:
Check out our new integration design toolkit 
. From an integration spec doc template to an integration prioritization framework, it includes 6 different templates & resources to help connect your business goals to your integration implementation.
Download it here:
. From an integration spec doc template to an integration prioritization framework, it includes 6 different templates & resources to help connect your business goals to your integration implementation.
Download it here:
Leveraging Major Player Ecosystems on Their Own Terms
Did you miss the amazing Masterclass by @Xiaofei Zhang, ActiveCampaign's Senior Director of Strategic Partnerships?
Xiaofei covered how to...
Find the right stakeholders
Build alignment
Perform & grow together
...and more!
If you want to learn how to get attention from major ecosystems to create the partnerships of your dreams, watch the REPLAY HERE!
Did you miss the amazing Masterclass by @Xiaofei Zhang, ActiveCampaign's Senior Director of Strategic Partnerships?
Xiaofei covered how to...
Find the right stakeholders
Build alignment
Perform & grow together
...and more!
If you want to learn how to get attention from major ecosystems to create the partnerships of your dreams, watch the REPLAY HERE!
_In case you missed it..._
Putting the Partner Experience at the Center
On this episode, @Kelly Sarabyn (HubSpot) and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Advocate at HubSpot, a company that develops software products for inbound marketing, sales, and customer service. Desmond is Chief Partnership Officer at Partner Elevate, an enablement platform to help businesses grow more investible partnerships.
They'll discuss: • The difference between partner experience vs. partner journey • How to build trust and provide a positive partner experience • How to reactivate dormant partners • The role of technology in facilitating the partner experience and partner journey
Where to listen:
https://www.cloudsoftwareassociation.com/2023/05/30/putting-the-partner-experience-at-the-center/
iTunes
Spotify
YouTube
I've spend a lot of time in ChatGPT this year and now I'm sharing some actually useful prompts for partnerships teams. If you're interested, sign up for our webinar (with @Eddie Patzsch):
https://partnerfleet.easywebinar.live/register
actually useful prompts for partnerships teams. If you're interested, sign up for our webinar (with @Eddie Patzsch):
https://partnerfleet.easywebinar.live/register
_In case you missed it..._
What Sort of Partners and Partner Leaders Do Saas Companies Really Need?
Rob Spee, SVP, Global Channel and Alliances at BeyondTrust and Lana King, Vice President, Partner Programs, Training & Enablement
On this episode, Rob Spee, SVP, Global Channel and Alliances at BeyondTrust, a worldwide leader in privileged access management, is joined by Lana King, who was most recently Vice President, Partner Programs, Training and Enablement at Mitel. The discussion centers on partner strategy, partner experience and customer experience.
They'll discuss: • The current state of the industry for job seekers • The importance of partner experience • Partner journey maps • And more!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/06/20/what-sort-of-partners-and-partner-leaders-do-saas-companies-really-need-2/
iTunes
Spotify
YouTube
_In case you missed it..._
Tech Integration Marketplaces
Sue Fernand, Sr. Director Business Development and Alliances at 8x8 and Ashi Aber, Head of Technology Partnerships at Gong
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, and Ashi Aber, Head of Technology Partnerships at Gong, host a roundtable discussion to talk about tech integration marketplaces and building out an ecosystem with all key business partners.
Ashi talks about opening up APIs so their customers can get more value out of them beyond just revenue, including marketing and product engineering purposes. If customers have more integrations, it naturally creates more stickiness and customer satisfaction.
The roundtable discussion touches on consumption-based models, the struggles and challenges involved in managing partnerships and the different ways people think about building marketplaces.
The group wraps up with a discussion on the magic number of integrations needed to achieve maximum stickiness and customer satisfaction.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/06/26/tech-integration-marketplaces/
iTunes
Spotify
YouTube
_In case you missed it..._
The ABCs of Technology Partner Management
Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet
On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, hosts a MasterClass on the ABCs of technology partner management. She emphasized the importance of repeatable enablement processes to scale their program. She shared her extensive experience in managing technology partner programs and highlighted the value of partnerships in finding innovative solutions for customers.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/07/11/the-abcs-of-technology-partner-management/ iTunes Spotify YouTube
We're excited to start sharing content from SaaS Connect 2023! Stay tuned in this channel #reads and in our newsletter for amazing presentations from partnerships leaders!
_In case you missed it…_
Would You Benefit From the HubSpot Startup Partnership Program? Kelsey Gernert Aina, Principal Head of Startup Growth and Partnerships-Americas at HubSpot, joins this episode to talk about the startup partnership program at HubSpot.
The program offers exclusive discounts to startups through channel partners like venture capital firms, accelerators and incubators. The goal is to provide startups with access to a mature tech stack at an affordable price while the partners benefit from a continuous stream of ecosystem-qualified leads. Discover the six reasons companies should consider launching a startup partnership program.
Where to listen:
Blog link
iTunes
Spotify
YouTube
Stay tuned in this channel #reads and in our newsletter for amazing presentations from partnerships leaders!
_In case you missed it…_
Would You Benefit From the HubSpot Startup Partnership Program? Kelsey Gernert Aina, Principal Head of Startup Growth and Partnerships-Americas at HubSpot, joins this episode to talk about the startup partnership program at HubSpot.
The program offers exclusive discounts to startups through channel partners like venture capital firms, accelerators and incubators. The goal is to provide startups with access to a mature tech stack at an affordable price while the partners benefit from a continuous stream of ecosystem-qualified leads. Discover the six reasons companies should consider launching a startup partnership program.
Where to listen:
Blog link
iTunes
Spotify
YouTube
_In case you missed it..._
How To Build an Ecosystem Business Model
@Kenny Browne, Founder and CEO at Partner Fleet
On this episode, Kenny Browne, Founder and CEO of Partner Fleet, gives a masterclass on building an ecosystem business model.
To boost revenue effectively, understanding customer ecosystems and collaborating with partners is crucial. These ecosystems are shaped by customer needs and their interactions with partners. Kenny advises businesses to join existing ecosystems, map customer behavior and prioritize ecosystem-led growth.
For more insights - watch the full episode!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/03/how-to-build-an-ecosystem-business-model-2/
iTunes
Spotify
YouTube
Automation webinar – coming next Thursday 8/10.
We're bringing together the best minds in partnerships automation. @Kenny Browne, @Eddie Patzsch, and @Rob Rebholz from Superglue will be hosting an exclusive class on how to drive partner revenue with automation.
They'll be diving deep into the complex world of automations, highlighting the need to balance automated processes with manual interventions in your partner program. With their decades of experience in the field, they'll also be walking you through demos to help you set up your own automation.
Rob will be offering expert insights on Co-selling automation, Kenny will be discussing how to move partners through the program using automation, and Eddie will be providing co-marketing examples with a focus on LinkedIn audiences and existing email lists.
Join us on Aug 10th to learn how to identify opportunities for automation, create a system for deciding what to automate, and measure the impact of your automations. This webinar is a golden opportunity for partnerships professionals to master the art of automation and push their partner programs to new heights.
Don't miss out on this enriching experience! Register now: https://app.zuddl.com/p/a/event/b35f0b6f-4bc8-40a1-8c8c-3b4a899992cf
_In case you missed it..._
The Partner Napkin
Sunir Shah, CEO at AppBind and President at Cloud Software Association
On this episode, @Sunir Shah discusses high-impact partnerships and the importance of customer-centricity in partnerships.
He discusses the importance of understanding the customer lifecycle and aligning partnerships accordingly. He emphasizes that partnerships should focus on helping customers advance through their lifecycle and solve specific problems.
Sunir provides an example of a company’s successful agency program, where partners deliver value by addressing customer needs and enhancing the customer experience. He highlights the need for clear positioning statements and outlines four main types of partnerships: communications, service, tech and distribution.
Check out the full session!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/08/the-partner-napkin/
iTunes
Spotify
YouTube
_In case you missed it..._
Why (and How) To Build a B2B Affiliate Marketing Program
Matt Moore, Associate Manager of Product Marketing at impact.com
On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Ferasat, Manager of Global Affiliate Marketing and Partnerships at Microsoft; Tye DeGrange, CEO at Round Barn Labs; and Zoe Mackay, Strategic Partnership Manager at TechnologyAdvice.
They explore the differences between B2B and B2C affiliate marketing, how it fits into the revenue mix for publishers and the various types of publishers they work with. They discuss the importance of long-term partnerships, content-driven approaches and the growing influence of influencers and brand ambassadors in the B2B affiliate space.
Be sure to check out the full episode!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/10/why-and-how-to-build-a-b2b-affiliate-marketing-program/
iTunes
Spotify
YouTube
In this interview the VP of Technology Partnerships Cloudinary shared:
A diligent approach to choosing value-packed partnerships
Where tech partnerships become business goldmines
Pro tips for managing ROI expectations
Listen, watch or read about the convo here:
A diligent approach to choosing value-packed partnerships
Where tech partnerships become business goldmines
Pro tips for managing ROI expectations
Listen, watch or read about the convo here:
_In case you missed it..._
Building an Ecosystem Marketplace
@Sue Fernand, Sr. Director Business Development and Alliances at 8x8
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, talks about building an ecosystem marketplace.
Taking inspiration from the trailblazing success of Salesforce, Sue outlines the fundamental principles and best practices for developing a thriving ecosystem. By carefully selecting partners whose products complement and enhance the core offering, businesses can create a cohesive ecosystem that truly addresses customer needs.
There is immense potential for ecosystem marketplaces to drive innovation, enhance customer experiences and foster mutually beneficial partnerships. By implementing Sue’s practical advice and strategic insights, businesses can successfully navigate the ecosystem landscape and thrive in today’s interconnected business world. Be sure to check the whole episode!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/15/building-an-ecosystem-marketplace/
iTunes
Spotify
YouTube
I'm so excited to announce that Partner Fleet has just launched our In-App Marketplace product! Now partners and integrations you share on your website marketplace can be easy for your customers to find (customers are in your product, not on your website). And, as we all know, the more partners/integrations, the stickier the customer.
As a special treat for Catalyst, we're giving away the in-app marketplace free with our Scale and Ecosystem plans.
Promo details: • You must book a demo in August • You must sign by Nov 22nd Learn more about our in-app marketplace product here and reach out to myself, @Cody Sunkel (Partner Fleet) or @Kenny Browne with any questions: https://www.partnerfleet.io/blog/in-app-marketplace-the-next-step-in-your-ecosystem-strategy
_In case you missed it..._
How G2 Partners With Marketplaces
Christine Li, VP Partnerships & Enablement at G2
On this episode, Christine Li, VP of Partnerships and Enablement at G2, discusses the importance of reviews and social proof in the software industry. G2 is a platform that gathers social proof through customer reviews to help buyers make informed decisions.
G2 has a unique role in the marketplace ecosystem. They function as a marketplace themselves, as a vendor in other marketplaces (such as Salesforce AppExchange and AWS Marketplace), and as a syndication partner for marketplaces. Its syndication program helps amplify reviews and social proof for vendors across multiple marketplaces, making it easier for buyers to find valuable insights.
The discussion highlights the significance of customer reviews and social proof in the B2B software industry, and how G2's approach to review collection and syndication benefits vendors and buyers alike.
Make sure to check out the full video!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/22/case-study-how-g2-partners-with-marketplaces/
iTunes
Spotify
YouTube
Check out our latest article where we break down 1) where to start with tracking integrations' impact on revenue and 2) a list of metrics that can make a compelling case for the ROI attributed to B2B integrations and technology partnerships. Read it here:
6 Effective Strategies to Attribute Revenue to B2B SaaS Integrations 
6 Effective Strategies to Attribute Revenue to B2B SaaS Integrations
Yesterday we launched the State of Co-Selling: Hyperscaler Edition survey of 136 partner leaders on how they are working with hyperscalers.
The document is 36 pages of great information, learnings, and insights into how companies are co-selling with hyperscalers including:
Top benefits from co-selling with hyperscalers
Top challenges
Revenue numbers, percent of total revenue, sourced, influenced, etc
Staffing levels, number of partner ops team members
Forward looking forecasts
And more!
Hope everyone finds it valuable. We’d love to hear your feedback as well!
https://www.linkedin.com/posts/chiprodgers_hyperscalers-catalyst23-activity-7100578823141826560-zB4h?utm_source=share&utm_medium=member_desktop
The document is 36 pages of great information, learnings, and insights into how companies are co-selling with hyperscalers including:
Top benefits from co-selling with hyperscalers
Top challenges
Revenue numbers, percent of total revenue, sourced, influenced, etc
Staffing levels, number of partner ops team members
Forward looking forecasts
And more!
Hope everyone finds it valuable. We’d love to hear your feedback as well!
https://www.linkedin.com/posts/chiprodgers_hyperscalers-catalyst23-activity-7100578823141826560-zB4h?utm_source=share&utm_medium=member_desktop
_In case you missed it..._
How To Attract Partners to Your Program
@Nikunj Sanghvi, VP, Alliances and Business Development at Caspio
On this episode, Nikunj Sanghvi, VP, Alliances and Business Development at Caspio, a leading low-code development platform for online database applications, talks about attracting partners to your program.
Caspio transformed skepticism about partnerships into a valuable asset, with partners acting as an extension of the sales team and contributing to the company’s success.
Nikunj offers up actionable strategies for organizations seeking to cultivate strong and effective partner relationships. Watch the whole episode now!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/24/how-to-attract-partners-to-your-program/
iTunes
Spotify
YouTube
_In case you missed it..._
Aligning With Leadership
Bill Lipsin, Managing Partner at The Brody Group
On this episode, Bill Lipsin, Managing Partner at The Brody Group, explains the importance of aligning with leadership. He dives into the challenges of translating great ideas into successful executions.
Bill understands the familiar frustration of brilliant ideas that falter along the way. Creating a solid foundation for idea realization is important.
Watch the full episode to hear all of Bill's guiding principles that will help individuals and teams can overcome challenges, engage stakeholders and steer their ideas toward exceptional outcomes.
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/29/aligning-with-leadership/
iTunes
Spotify
YouTube
_In case you missed it..._
7 Years Into Building a Partner Strategy: Check-in and Lessons Learned
@George Kyriakis, Sr. Director Business Development and Partnerships at FreshBooks
On this episode, George Kyriakis, Sr. Director Business Development and Partnerships at FreshBooks, talks about his experience in partnership-based business development over the last seven years, a time spent learning from both successes and failures.
George emphasizes the importance of securing buy-in from executives for partnership strategies. He is a big believer in maintaining focus, and he gives an example of how he streamlined FreshBooks’ payment partner list to improve leverage and collaboration. He’s found that having too few or too many partners can be a problem, and maintaining two or three strategic partnerships is generally optimal.
Looking ahead, George considers complementary partnerships and combining efforts between partners for more substantial outcomes. Make sure to watch the full episode for all the details!
Where to listen:
https://www.cloudsoftwareassociation.com/2023/08/31/7-years-into-building-a-partner-strategy-check-in-and-lessons-learned/
iTunes
Spotify
YouTube
Most vendors first look to the channel for expansion into the small and medium business landscape. This is for good reason as 80% of global SMB spend is partner-delivered! It is hard to come by reliable SMB numbers for capacity planning, capability matching, and effective coverage models until now...
In terms of size: SMB will drive 44% of total IT spending this year - or $2 trillion worldwide. 138.3 million (or 99.9%) of all business are in the 1-499 employee range, employing over 2/3 of all working people.
An SMB strategy is critical for proper market penetration - especially in LATAM, EMEA, and APAC where it makes up over two-thirds of all spend. My home in Canada
would be considered an SMB-led country.
The opportunities by sub-product type (underneath HW, SW, and services) has significant variation between large enterprise and SMB and needs to be well understood by channel and partnership leaders - check out the infographic below.
SMB is also not a single entity - comparing a small 1-9 to a 499 employee business is like comparing consumer to the Fortune 500. Feel free to reach out to the team at Canalys if you want to take a deeper dive into this critically important market segment.
In terms of size: SMB will drive 44% of total IT spending this year - or $2 trillion worldwide. 138.3 million (or 99.9%) of all business are in the 1-499 employee range, employing over 2/3 of all working people.
An SMB strategy is critical for proper market penetration - especially in LATAM, EMEA, and APAC where it makes up over two-thirds of all spend. My home in Canada
would be considered an SMB-led country.
The opportunities by sub-product type (underneath HW, SW, and services) has significant variation between large enterprise and SMB and needs to be well understood by channel and partnership leaders - check out the infographic below.
SMB is also not a single entity - comparing a small 1-9 to a 499 employee business is like comparing consumer to the Fortune 500. Feel free to reach out to the team at Canalys if you want to take a deeper dive into this critically important market segment.
The returned results did not contain sufficient information to be summarized into a useful answer for your query. Please try a different search or restate your query differently. Thanks for your feedback! SEARCH RESULTS Tuesday, August 4, 2020 10
26 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 10
21 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 7
13 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 7
36 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
Tuesday, August 4, 2020 1026 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 1021 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 713 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 736 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
The returned results did not contain sufficient information to be summarized into a useful answer for your query. Please try a different search or restate your query differently. Thanks for your feedback! SEARCH RESULTS Tuesday, August 4, 2020 1026 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 1021 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 713 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 736 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
Tuesday, August 4, 2020 1026 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 1021 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 713 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 736 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
The returned results did not contain sufficient information to be summarized into a useful answer for your query. Please try a different search or restate your query differently. 
button 
button SEARCH RESULTS Tuesday, August 4, 2020 1026 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 1021 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 713 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 736 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
button button SEARCH RESULTS Tuesday, August 4, 2020 1026 PM in #general
And yes, a member directory will be coming. done! Message from <@UE88TM4CF> at 1596578606.143700 in #general Test! Message from @Ryan Lunka at 1596578608.143900 in #general Boom. Message from @Trevayne O’Brien (Skylark Platform) at 1596618768.144900 in #general done - thanks for the nudge
Wednesday, July 10, 2019 1021 PM - Value Based Pricing (Patrick Campbell, Profitwell)
cool you know here's here's what you. know we want to do now I would caution. you to actually look at basically. getting some people who weren't in that. test set because those test set probably. hopefully loved you know your work with. them and so then we're gonna have some. heavy bias there um on for testing. willingness to pay how much of the.
Tuesday, November 20, 2018 713 AM - Digitally transforming business From optimization to disruption
study that's easily communicable and. easily understandable write and test it. my recommendation would be don't just. test it amongst your sales and marketing. but test it in this room I test. administering with some of your peers to. make sure it's relevant some folks who. don't have all the visibility of your. business in your business model all.
Thursday, July 11, 2019 736 PM - The complete integrated partnership launch checklist
Schedule work.* When is the project expected to begin? * *Spec review. Review the spec with the product manager or engineering team lead before they break ground. Also this serves to confirm they will break ground. ## Quality assurance
Make sure the integration works by testing it internally and externally. Personal smoke test. You should personally try the integration to make sure it works as you expected and you understand it. Internal QA.* Have someone else inside your company try the integration and look for problems. * *Beta testers.* Recruit actual customers, often those you talked to during customer research, to try it out and confirm it. * *Beta reviews and case studies.
Thursday, May 30, 2019 512 PM - Building a channel while driving a $1 billion direct selling machine (David Kubick, LogMeIn)
that we did too is we were highly. transparent about here's the steps that. we're taking here's how we're actually. going to do it we're gonna give you the. *answers to the test before we actually. give you the test this is you know we're. going to assess and implement we're. going to spend time with the product. teams.
we're gonna go belly to belly with the.
Partnerships can be challenging for various reasons. One aspect is the lack of focus on partnerships in some organizations 
[1]. This can result in a lack of support and understanding, making it harder to establish successful partnerships. Additionally, in the software-as-a-service (SaaS) industry, the direct sales and marketing model often leaves little room for partnerships [4]. The ongoing direct relationship between customers and software providers in the SaaS model makes it difficult to allocate resources to partnerships [4]. However, some organizations recognize the importance of partnerships and are working towards changing this perception [1]. Overall, partnerships in both general business and the SaaS industry can be demanding due to various factors, but efforts are being made to improve the partnership landscape [1, 4]. Thanks for your feedback! SEARCH RESULTS Wednesday, February 15, 2023 436 PM - CSA Masterclass -How to Win Strategic Alliances with Market Giants, as a Startup with Jarred Fuller
channel conflict like we don't treat our. partners right right like we the the. reality is.
is that in many organizations that are. not partner-led.
this is the viewpoint is that gosh. partnerships are always the hard part of. our organization.
and it's not a core part of everyone's. go to market i mean the reality is is. that.
most of the time that's how we're viewed. so i think we can change that and.
Tuesday, January 15, 2019 6
46 AM - Dark Arts of SaaS Partnerships
service is important to the sector that. he's in and we know we want a partner. with Zendesk and it's kind of like. figure it out with my team but I think. that notion of partnerships are hard. particularly in a SAS model where so. much is direct direct direct some some. of the channel folks in this room have. figured out ways to create opportunity.
Wednesday, February 15, 2023 432 PM - CSA Masterclass - How I Grew My Partner Program by 500% in 6 Months with Cory Snyder
so.
one of the things that i did as far as. getting my company educated on partner. programs is i within 30 days i built out. a simple powerpoint. why partnerships.
which is this slide. they're an extension of our marketing. sales and support teams okay. our partner programs um so what do they. do so who do they impact so i'll give an.
Friday, September 14, 2018 9
26 PM - Software partnerships are unpredictable revenue
[Get the
slides](https://www.slideshare.net/secret/DtAp7HTU4h7O3A)
_This is part of a series covering the welcome keynote. Software partnerships are unpredictable revenue (0:00) 2. [A framework to understand all software partnerships](/2018/09/14/a-framework-to-understand-all-software-partnerships) (9:33) 3. [Breaking the SaaS love triangle](/2018/09/14/breaking-the-saas-love-triangle) (14:33)
It's an open secret. Software-as-a-service (SaaS) partnerships are hard. In fact, they are are a lot harder than most expected. The fundamental business model of SaaS--subscriptions--makes it hard. By requiring an ongoing direct relationship between customer and software marker, software companies are forced into direct sales and direct marketing. This leaves little room for partnerships.
Thursday, February 6, 2020 641 PM in #general
Message from <@U9EBK52DD> at 1581012221.141200 in #general Why is channel so hard for SaaS? Message from @richard bernstein at 1581012250.141400 in #general LOL, great loaded question to start Message from @Sunir Shah at 1581012266.141600 in #general I bring it.
[1]. This can result in a lack of support and understanding, making it harder to establish successful partnerships. Additionally, in the software-as-a-service (SaaS) industry, the direct sales and marketing model often leaves little room for partnerships [4]. The ongoing direct relationship between customers and software providers in the SaaS model makes it difficult to allocate resources to partnerships [4]. However, some organizations recognize the importance of partnerships and are working towards changing this perception [1]. Overall, partnerships in both general business and the SaaS industry can be demanding due to various factors, but efforts are being made to improve the partnership landscape [1, 4]. Thanks for your feedback! SEARCH RESULTS Wednesday, February 15, 2023 436 PM - CSA Masterclass -How to Win Strategic Alliances with Market Giants, as a Startup with Jarred Fuller
channel conflict like we don't treat our. partners right right like we the the. reality is.
is that in many organizations that are. not partner-led.
this is the viewpoint is that gosh. partnerships are always the hard part of. our organization.
and it's not a core part of everyone's. go to market i mean the reality is is. that.
most of the time that's how we're viewed. so i think we can change that and.
Tuesday, January 15, 2019 646 AM - Dark Arts of SaaS Partnerships
service is important to the sector that. he's in and we know we want a partner. with Zendesk and it's kind of like. figure it out with my team but I think. that notion of partnerships are hard. particularly in a SAS model where so. much is direct direct direct some some. of the channel folks in this room have. figured out ways to create opportunity.
Wednesday, February 15, 2023 432 PM - CSA Masterclass - How I Grew My Partner Program by 500% in 6 Months with Cory Snyder
so.
one of the things that i did as far as. getting my company educated on partner. programs is i within 30 days i built out. a simple powerpoint. why partnerships.
which is this slide. they're an extension of our marketing. sales and support teams okay. our partner programs um so what do they. do so who do they impact so i'll give an.
Friday, September 14, 2018 926 PM - Software partnerships are unpredictable revenue
[Get the
slides](https://www.slideshare.net/secret/DtAp7HTU4h7O3A)
_This is part of a series covering the welcome keynote. Software partnerships are unpredictable revenue (0:00) 2. [A framework to understand all software partnerships](/2018/09/14/a-framework-to-understand-all-software-partnerships) (9:33) 3. [Breaking the SaaS love triangle](/2018/09/14/breaking-the-saas-love-triangle) (14:33)
It's an open secret. Software-as-a-service (SaaS) partnerships are hard. In fact, they are are a lot harder than most expected. The fundamental business model of SaaS--subscriptions--makes it hard. By requiring an ongoing direct relationship between customer and software marker, software companies are forced into direct sales and direct marketing. This leaves little room for partnerships.
Thursday, February 6, 2020 641 PM in #general
Message from <@U9EBK52DD> at 1581012221.141200 in #general Why is channel so hard for SaaS? Message from @richard bernstein at 1581012250.141400 in #general LOL, great loaded question to start Message from @Sunir Shah at 1581012266.141600 in #general I bring it.
Check out this webinar next week hosted by HubSpot and including powerhouse partnerships leaders from Unanet, Allbound, Arrive, and Partner Fleet. We'll discuss how to create your partner journeys and tips for low budget & low bandwidth, while still maintaining relationships and driving revenue.
Sign up here:
https://offers.hubspot.com/designing-the-partner-journey?utm_source=hscm-partnerfleet-designingthepartnerjourney-2023-other
Check out this analysis of the top 10 private SaaS leaders according to Forbes’ Cloud 100 list.
Take a look at how these companies are building and marketing integrations and technology partnerships here:
Take a look at how these companies are building and marketing integrations and technology partnerships here: